Sunday, 22 January 2012

Definition and meaning of Communication?

Communication is the production and exchange of information with meaning by use of signs and symbols. It involves encoding and sending messages, receiving and decoding them, and interpreting the information and meaning.  Communication saturates all levels of human experience.

Communication is exchange of ideas and meanings between two persons.  Generally define communication as the process of transfer of information between two sources with meaning.
Thompson, the well-known sociologist defines communication is a form of action which take places in a social content and is related to question of economic, political, coercive and symbolic power in society.

Communication has been classified in to several types in terms of the verbal and non- verbal the technological and non- technological.

One common typology relates to the size a social group or the number of people involve in the  experience of communication .
they are

 Intrapersonal communication:
        Communication played a vital role in nation building and development. communication also acted as one of the sources for modernization. When one communication with himself to develop useful ideas. It is a individual reflection, contemplation and meditation.

        It is known that ideas orginate in the human mind and speech. It is the vehicle of thought. It was searching for a way to encourage creativity, to simulate innovative ideas.    It has been used for a wide variety of purpose, such as new product development improvement and adaptation proposing solution to social problems, management relations, communication marketing campaign and strategies.

Interpersonal Communication:
        It is otherwise called as dynamic communication. It is direct face to face communication between two person. It is in other words a dialogue or conversation without the intervention of another person or a machine like the telephone or a two way radio or television set
It is personal, direct, intimate mode of communication.  It is allowing for maximum interaction and exchange of message in word and gesture.
        It is more persuasive and influential than any other types of communication.
        It involves the interplay of words and gestures, the warmth of human closeness and in fact all the five senses (sight, Hearing, Touch, Smell, and Taste). In interpersonal communication, sharing at the most intimate and open level
        For instance,  Interpersonal communication between a medical representative and a doctor, clerk and a manager.

The Three Stages of Interpersonal communication:

1. Phatic Stage:
                It is initial exploratory stage of communication. It begins with a “hi!” or “Hello!” , “How are you?” , “Vanakkam”. The phatic stage is patterned according social and cultural norms and rituals.                      
2. Personal Stage:
                The second stage is called the personal stage. It introduces more personal element in to the conversation. In this stage even they are likely to willing to talk about personal matters, such as ones profession, the family and health problems.
3. The Intimate Stage:
                This stage is reserved for friends and relatives. In this stage communication reveal the innermost thoughts and feelings, their fears and joys, weakness and strengths.

Group Communication:
        Group communication is thus more complex process than interpersonal communication
        The theatre, religious service,  dance performance, carnivals, the kumbh mela, folk events, Dassara are examples of group communication. Village markets meals and local coffee shop are instances of informal group communication.
Group communication can be classified as
1)  Intra group communication where a communication take place in the small group of people in a same group. For Example, our class room, among our department.
2)  Intergroup communication, communication between various group of people. For Example, the communication between various department students.
3)  Organization Communication is the form of communication is used in business enterprises.

Difference between Group & Interpersonal Communication
Group Communication
Interpersonal communication
1.   The less personal and intimate is the possible   communication .
Involves the interplay of words and gestures and above all the warmth of human closeness.
2.   Tends to become more and more of monologue for participation become problematic
To understanding and participation
3.   The mutual participation and understanding among the members suffer much
Too understanding and participation
4.   Feedback is more difficult to measure
The feedback is instantaneous
5.   The art of effective public speaking is more necessary at the group level than at Interpersonal level
Face to face communication, more persuasive and influential communication.

Mass Communication
Mass communication is the extensive tool of group communication by the tools of mass communication such as books, the press, the cinema, radio, television, video and the internet.Mass Communication is a ommunication at a distance with technology meditations, production transmission and reception.

Daniel Lerner: termed mass media  as mobility of multipliers and       Wilbur Schramm considers them to be magic multipliers