Journalism and Communication.

Cinematography is the act of capturing photographic images in space through the use of a number of controllable elements.   These include  1.     the  quality  of the film stock,  2.     the manipulation of the  camera lens ,  3.     framing ,  scale    4.     Camera   movement 5.     duration,  or the length of the shot,    Cinematography is a function of the relationship between the camera lens and a light source, the focal length of the lens, the camera’s position and its capacity for motion.   Depth of field  is the measure that can be applied to the area in focus within the frame. Depth of field (DOF) is the term used to describe the  size of the area  in our image where objects appear acceptably sharp. The area in question is known as the  field , and the size (in z-space) of that area is the  depth  of that field. The center most point of the field is known as the  point of focus.  The imaginary two-dimensional plane that extends from that point is known

  The Internet facility has developed  in the early 1960 in USA.  It was a means of supercomputer communication for researchers and for  the US Department of Defense  s across the country.  Until in 1990s, the Internet     mostly  used  by academics, military researchers, and scientists around the world . At present, Internet the fastest growing medium in history, offers incredible opportunities for a wide range of people in both business and advertising.  Type of Internet Advertising : Ads on the Internet can take a variety by forms. Most advertising on Internet can be classified as  websites,  banners,  buttons,  sponsorships, Meta ads,  classified ads, and  e-mail ads.   Websites :  Some companies consider their whole website as an ad. Website typically consist of a home page and an indefinite number of subsequent pages that users can visit for further information. A web page refers to a single HTML (hypertext markup language) file, which, when viewed with a browser,

                 Marketing mix consist of four important variables of marketing, i.e. 4Ps- Product, Price, Promotion and Place. Apart from the traditional 4 Ps, there are also other variables, i.e.   Price, Packaging, Postion, and Pace .   Advertising is an element of promotion. 1.       Advertising and Product :   A product is normally a set of physical elements, such as quality, shape, size, colour and other features. The product may be of very high quality .At times, the product is so designed that it requires careful handling and operations. Buyers must be informed and educated on the various aspects of the product. This can be effectively done through advertising. Thus, advertising plays the role of information and education. 2.         Advertising and Price : The price is the exchange value of the product. A marketer may bring out a very high quality product with additional features as compared to competitors. Advertising can convince buyers regarding the superiori