Journalism and Communication.

  Advertising slogans  are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. A  slogan  is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. A  slogan  ( /ˈsloʊɡən/ ) derives from the  Gaelic  " sluagh - ghairm " (an  army cry ). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal.  This is also known as a  catchphrase .  Taglines , or  tags , are American terms describing brief public communications to promote certain products and services.  In the UK, they are called  end lines  or  straplines.  In Japan, advertising slogans are called  catch

ADVERTISING LAYOUT:  Layout is a plan, arrangement, overall structure, blue print of advertising copy.  It arranges headlines, sub-headlines, slogans, illustrations, identification marks, text body etc., in a systematic manner.  According to Sandage and Fryburger, advertisement layout is defined as “ The plan of an advertisement, detailing the arrangement of various parts and relative spatial importance of each is referred to as layout”  It includes headlines, slogans, test, illustrations, pictures, sponsor, and logotype. It is a physical arrangement of presenting the message. It is like a map, design, or structure of advertising message. It is a technical job that requires a high degree of expertise, skills, and experience. All ingredients are presented in such a way that attracts the reader, listener, and/or viewer to attend the advertisement. Order must be decided carefully. Practically, an advertising copy includes one or more of the following parts: 1. Headlines:   Headl

  Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product and services. Globally, advertising has become an essential part of the corporate world. Therefore, companies allot a huge part of their revenues to the advertising budget. Advertising also serves to build a brand of the product which goes a long way to make effective sales. There are several branches or types of advertising which can be used by the companies. Let us discuss them in detail. DIRECT MAIL This is one of the oldest types of advertising media. Under this method message is sent to the prospective buyers by post. A mailing list is prepared for this purpose. Circular letters, folders, calendars, booklets and catalogues are sent under this type of advertising.   PRINT ADVERTISING   The print media has been used for advertising. The newspapers and magazines are quite popular modes of advertising for different companies all over the world. The