Journalism and Communication.

A column is a regular piece or an article in a newspaper, magazine or any publication. Sometimes it is published daily or it appears weekly.  This piece of writing contains the writer's opinion or point of view. A spot is allocated to the writer in the editorial page and often it is also named 'Opinion' where his or her write-up containing his or her opinions or views on a particular topic or subject appears. The column endows the writer with an opportunity to give his or her opinion freely.  There is no restriction involved in column writing whatever the observation, experience and knowledge the writer has about the specific topic or subject, A column showcases the in-depth knowledge of the subject the writer possesses. In order to extract the information about the topic a columnist is going to write a column on, he or she uses his contacts in the field or community.  A column is a voice or a viewpoint of a columnist not the newspaper and it is generally written using firs

http://14.139.185.6/website/SDE/sde67.pdf   Editorials or leaders as they are often called are an essential and most important part of a newspaper or journal.. Editorial can be called the conscience of a newspaper or the mirror of its opinions. It can also be called the voice of a newspaper. It is a well- studied and carefully structured composition in a sober style with a serious approach on a significant issue. Legendary editors Frank Mores said that in a democracy when the opposition is weak it is the job of the press to act as a strong opposition to the ruling party. While critically examining government policy and performance, editorials act as principal spokesperson of the opposition. It provides the newspaper to present its policies, views, perspectives and stand points regarding many burning current issues. It should be very objective, unbiased, expertise and logical point of view. It tries to influence public opinion so as to make its readers to subscribe to its own perspectiv

  7    Table of Contents ·          Why Copywriting Formulas for Social Media Specifically? ·          1. The 4 C’s ·          2. The 4 U’s ·          3. Cliffhangers Make the Readers Want More ·          4. Use Social Proof ·          5. AIDA ·          6. So What? ·          7. Who-Why-When-What ·          Bonus Formula: Your Own   1. The 4 C’s In marketing, it seems like things come in fours. The 4 P’s are often in the introductory marketing courses. So, it makes sense that there are the 4 C’s of copywriting. They are: 1. Clear 2. Concise 3. Compelling 4. Credible If you can infuse your social media posts with these 4 C’s, you’re on a roll. This formula gets a little bit tricky. https://www.hyundai.com/eu/about-hyundai/brand/experience-n.html In it, it’s clear what you’re going to get – tips for successfully going it alone. It’s concise. It’s compelling to people going it alone and not sure how to find support.     2. The 4 U’s