Journalism and Communication.

  A successful visual design applies the following principles to elements, and  effectively brings them together in a way that makes sense.  When trying to figure out how to use the basic elements consider: Unity   ------------------ Visual design must strike a balance between unity and variety to avoid a dull or overwhelming design. Gestalt , ...........................The design elements are arranged properly, the Gestalt of the overall design will be very clear. Space  is........................ “defined when something is placed in it”  The Elements of Graphic Design.  Incorporating space into a design helps reduce noise, increase readability, and/or create illusion. White space is an important part of your layout strategy. Hierarchy ................ shows the difference in significance between items.  Designers often create hierarchies through different font sizes, colors, and placement on the page. Usually, items at the top are perceived as most important. Balance................

Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements.  A successful visual design does not take away from the content on the page or function.  Instead, it enhances it by engaging users and helping to build trust and interest in the brand. Basic Elements of Visual Design The basic elements that combine to create visual designs include the following: The elements of art are  like  "building blocks" for creating something ​ Point: A point is a single dot or mark that has position but is otherwise limited. It is a single entity in itself and alone it can act as a focal point or a stopping point in a composition. For example a target or dart board has a single point as its focus. Together a number of points can have a leading effect where the eye naturally attempts to "connect the dots" to create a line or form. This is known as the Gestalt  grou ping principle. LINE Line can

  The Color Wheel A color wheel shows how colors are related. On a color wheel, each secondary color is between the primary colors that are used to make it. Orange is between red and yellow because orange is made by mixing red with yellow. What goes between secondary colors and primary colors? Intermediate, or tertiary, colors are made by mixing a primary color with a secondary color that is next to it. Red-orange, yellow-orange and yellow-green are some intermediate colors. The lightness or darkness of a color is called its value. You can find the values of a color by making its tints and shades. Tints are light values that are made by mixing a color with white. For example, pink is a tint of red, and light blue is a tint of blue. Shades are dark values that are made by mixing a color with black. Maroon is a shade of red, and navy is a shade of blue.   Two useful tools to aid our color decisions are the use of complementary and balancing saturated color with compound