Concept of Internet advertising
Indian perspectives Online advertising is still in the developing stages in India, while in other parts of the world it has already taken deep roots. The share of India's online advertising in world pie is almost negligible. But developing countries like India; where Internet users are growing very rapidly, it has huge potential. India's leading advertisers are starting to advertise online, but at a very slow pace. Indian companies are also showing keen interest in promoting their products or services online. Online advertising may be defined as promoting goods, ideas or services to targeted consumers using internet as medium. Broadly, online advertising is about delivering advertisements to online users via Web sites, e-mail, ad-supported software and Internet-enabled smart phones. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified ad