Journalism and Communication.

Soviet film director   Sergei Eisenstein   is credited as the godfather of the montage and innovator of the Soviet montage theory.   He developed his famous “ methods of montage ” across his career, predominantly featured in his landmark achievement   Battleship Potemkin .   Montage is a filmmaking technique that uses a series of short images, collected together to tell a   story   or part of a story.   Montage being a French word means for “ assemble ” or “ edit ” . This is usually used to advance the   plot   , without using any words and  without showing all the detail of what’s going on.   There are an infinite number of different types of montages     These five basic methods of montage. are as follows: ·           Metric   montage ·           Rhythmic   montage ·           Tonal   montage ·           Over tonal/Associational   montage ·           Intellectual   montage   1.       METRIC   MONTAGE   This first method of montage example is perhaps the simplest method technica

  1. Communication : Advertising is means of mass communication reaching the masses. It is a non-personal communication because it is addressed to masses. 2. Information : Advertising informs the buyers about the benefits they would get when they purchase a particular product. However, the information given should be complete and true. 3. Persuasion : The advertiser expects to create a favourable attitude which will lead to favourable actions. Any advertising process attempts at converting the prospects into customers. It is thus an indirect salesmanship and essentially a persuasion technique. 4. Profit Maximisation : True advertising does not attempt at maximising profits by increasing the cost but by promoting the sales. This way It won‟t lead to increase the price of the product. Thus, it has a higher sales approach rather than the higher-cost approach. 5. Non-Personal Presentation : Salesmanship is personal selling whereas advertising is non-personal in character. Advertisi

  Advertising has become an essential marketing activity in the modern era of large-scale production and serve competition in the market.  It performs the following functions: 1. Promotion of Sales : It promotes the sale of goods and services by informing and persuading the people to buy them. A good advertising campaign helps in winning new customers both in the national as wet as in the international markets.   2. Introduction of New Product : It helps the introduction of new products in the market. A business enterprise can introduce itself and its product to the public through advertising. A new enterprise can't make an impact on the prospective customers without the help of advertising. Advertising enables quick publicity in the market. 3. Creation of Good Public Image : It builds up the reputation of the advertiser. Advertising enables a business firm to communicate its achievements in an effort to satisfy the customers' needs. This increases the goodwill and reputation o

What is Realism?  Realism in general is difficult to define.  According to Millicent Marcus, “realism is always defined in opposition to something else, be it romanticism in nineteenth-century literature, modernism in twentieth century art, nominalism in medieval philosophy, or idealism in eighteenth-century thought”. Marcus also explains that all realisms “share certain assumptions about the objective world: that it exists, that it can be known, and that its existence is entirely separable from the processes by which we come to know it”.  Authors and filmmakers attempt to portray the reality of daily life, but there is always a sense of artifice, especially in film. Realism has played an important part in literature, and works that are considered realist allow the audience greater insight into a certain view of reality. In the world of written texts, much literature belongs to experiences that have been lived by the authors themselves   Realism appeared in both literature and film und

The first Advertising Agency was William Taylor in 1786 followed by James “Jem” White in 1800 in London and Reynell & Son in 1812. The History of Advertising Agencies Originally, before the  bona fide  advertising agencies were born, ads were delivered to various media outlets through representatives who, in the early days of advertising, sold and re-sold advertising space with a markup. These were the humble beginnings of fully fledged advertising companies, i.e.  agencies . With time, such individuals would take on more responsibilities: planning, writing, designing, and coordinating, plus an array of other services. The first agencies date back as far as 1786 when William Taylor opened his office in London, today acknowledged as the  first advertising agency in history . However, while the UK business is considered the precursor of advertising agencies in Europe, it was Volney B. Palmer who took the idea across the ocean. Palmer opened the first agency on American soil in 1840.