Berlo’s Model of Communication- the SMCR model
The Berlo’s model of communication takes into account the emotional aspect of the message. Berlo’s model of communication operates on the SMCR model. In the SMCR model S - Stands for Source M - Message C - Channel R - Receiver Let us now study the all the factors in detail: S - Source The source, also known as the sender, is the one who has the thought originates. He is the one who transfers the information to the receiver after carefully putting his thoughts into words. How does the source or the sender transfer his information to the recipient ? the source or the sender transfer his information to the recipient with the help of communication skills, Attitude, Knowledge, Social System and Culture. Communication Skills An individual must possess excellent communication skills to make his communication effective and create an impact among the listeners. The speaker must know where to take pauses, where to repeat the sentences, how to speak a particular sentence, how to pronoun