THEODORE M.NEWCOMB (July 24,
1903)
A great pioneer in the
field of social psychology.
Merely 50 years he worked for the improvement
of human motivation, perception and learning to shape the deep understanding of
social process.
He published a new social
approach in field of communication which is called “ABX” system (later it
became Newcomb’s model)
The New Comb’s model
of communication/“ABX” model of communication.
•He gives different approach to the
communication process.
The main purpose of this theory is to
introduce the role of communication in a social relationship (society) and to maintain social equilibrium within the social system.
He does not include the message as a
separate entity in his diagram.
He concentrates on the social purpose
of communication, showing all communication as a means of sustaining
relationships between people.
The Newcomb’s Model
The Newcomb’s model works in a
triangular format or A-B-X system
A – Sender
B – Receiver
X – Matter of Concern
The relationship between A and B is
like student and teacher, government and public or newspaper and readers.
Sender and Receiver may work in a same
flow but the same time some factor like “X” may affect their flow of
relationship.
“X” it may be third persons, issue,
topic or policy.
Great one
ReplyDeleteHelpful
ReplyDeletegreat
ReplyDeleteVery helpful
ReplyDeleteTrès très intéressant
ReplyDelete