Headlines classification
Headlines included in schedule may be classified according to the uses for which they are intended and the kind of job that they have to perform. In general, they fall into the following groups a) Large headlines, Banners and Spreads. b) Top heads. c) Secondary heads. d) Subordinate heads. e) Contrast heads. f) Special feature and departmental heads. a. BANNER HEADS : A banner headline is run across eight columns, and placed on top of the front page of the newspaper. It is set in the highest point size that the newspaper style permits. No other headline on the front page is written in a point size bigger than the banner headline. Newspapers today run banners in the upper lower format too. The range of the Banner heads extends from 72 points to 120 points, or even larger in certain instances. Bolder, larger, open-faced types are usually used in banner heads, since the banner holds the best position on the page and it should be strong and bol d. Banner heads are generally