THEORIES IN COMMUNICATION

THEORIES IN COMMUNICATION

Inter-personal Communication

Balance Theory- Fritz Heider & Theodre

Cognitive Dissonance Theory –Leon Festinger,

Information Manipulation Theory-stove A Mc Cornack

Inoculation Theory-william Mc Guire

Social Categories Theory

Social Relationship Theory-two Step Flow Model

Group Communication

Group think theory

Group functional Theory

Structuration Theory

Mass Communication Theory

Classical / Normative Theories

Development   Communication Theory

Democrats Participant Media theory

Media dependency theory-Ball Rokeach & Defluer

Magic Bullet /Hypodermic Theory- World War -1

Two step flow theory- Lazersfeld, Berelson & goudet

Agenda Setting theory- Maxwell McCombs &Donald L Shaw

Cultivation Theory- Pro.George Gerber

Spiral of Silence theory –Elisabeth Noelle Neumann

Uses and Gratification theory- Katz,Mcquil Blumer

Medium Theory- Innis & Mahluhan

Critical Media theory –

Diffusion of Innovation theory - Everett Roger

Classical Theory

Authoritarian  Theory- Plato, Thomas Hobbes

Libertarian / Free press theory-   Leo Tzu, John Locke, John Milton, John      Stuart Mill, George Orwell

Social responsibility theory-Wilbur Schramm, Siebert , Theore Paterson

Soviet Media /Communist Theory –Max& Engel