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THEORIES IN COMMUNICATION

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THEORIES IN COMMUNICATION

Inter-personal Communication
Balance Theory- Fritz Heider & Theodre
Cognitive Dissonance Theory –Leon Festinger,
Information Manipulation Theory-stove A Mc Cornack
Inoculation Theory-william Mc Guire
Social Categories Theory
Social Relationship Theory-two Step Flow Model
Group Communication
Group think theory
Group functional Theory
Structuration Theory
Mass Communication Theory
Classical / Normative Theories
Development   Communication Theory
Democrats Participant Media theory
Media dependency theory-Ball Rokeach & Defluer
Magic Bullet /Hypodermic Theory- World War -1
Two step flow theory- Lazersfeld, Berelson & goudet
Agenda Setting theory- Maxwell McCombs &Donald L Shaw
Cultivation Theory- Pro.George Gerber
Spiral of Silence theory –Elisabeth Noelle Neumann
Uses and Gratification theory- Katz,Mcquil Blumer
Medium Theory- Innis & Mahluhan
Critical Media theory –
Diffusion of Innovation theory - Everett Roger
Classical Theory
Authoritarian  Theory- Plato, Thomas Hobbes
Libertarian / Free press theory-   Leo Tzu, John Locke, John Milton, John      Stuart Mill, George Orwell
Social responsibility theory-Wilbur Schramm, Siebert , Theore Paterson
Soviet Media /Communist Theory –Max& Engel                                                             



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