The Theory of Performance (ToP) develops and relates six foundational concepts  to form a framework that can be used to explain performance as well as performance improvements. To perform is to produce valued results. A performer can be an individual or a group of people engaging in a collaborative effort. Developing performance is a journey, and level of performance describes location in the journey. Current level of performance...

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Organizational Change Theory

Organizational change theory is also known as stage theory, change management or organizational change management (OCM). It is a multidisciplinary field of study that seeks to understand and explain how organizations implement change and undergo a transformational process. The ultimate goal of organizational change management is to find the best strategies for leading successful...

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Social Judgement Theory

Social judgment theory (SJT) is a self-persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland, as the perception and evaluation of an idea by comparing it with current attitudes.Social Judgement theory states that you have a statement or message and you accept it or reject it based on your cognitive map, one's own ego-involvement and if it falls within...

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Social Action Theory

 Sociologist Max Weber developed social action theory. Definition of Social Action Theory Social action theory in sociology is a critical theory that holds that society is a construction of the interactions and meanings of its members.  It explains human behaviour...

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Braddock’s Derivation of Lasswell’s Model

 Harold Lasswell’s Model (1948) Harold Dwight Lasswell (1902–1978) was a leading American political scientist and communications theorist. He was the Chief of the Experimental Division for the Study of War Time Communications at the Library of Congress during the Second World War. He analysed Nazi propaganda films to identify mechanisms of persuasion used to secure...

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Theories of Entrepreneurship

Theories of Entrepreneurship  For scientist theory means relationship between facts. Entrepreneurship has been defined differently by different writers and thinkers. Various authors have developed various theories on entrepreneurship and popularized the concept among the common people. The concept of entrepreneurship is as old as civilization while...

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