MULTIMEDIA

 

The words multi and media are combined to form the word multimedia. The word “multi” signifies “many.” Multimedia is a type of medium that allows information to be easily transferred from one location to another.

 

Multimedia is the presentation of text, pictures, audio, and video with links and tools that allow the user to navigate, engage, create, and communicate using a computer.

 Multimedia refers to the computer-assisted integration of text, drawings, images and moving images (videos) graphics, audio, animation, and any other media in which any type of information can be expressed, stored, communicated, and processed digitally.

 

CATEGORIES OF MULTIMEDIA

1. Linear Multimedia

It is also called Non-interactive multimedia. In the case of linear multimedia, the end-user cannot control the content of the application. It has literally no interactivity of any kind. Some multimedia projects like  sequential or non-interactive multimedia, is a type of multimedia that is presented in a linear, sequential manner from start to finish. It is designed to be displayed, and the user has little to no interaction with it. Some examples of linear multimedia include: Video tutorials, PowerPoint presentations, Video streaming services, and Music and television station broadcasts.

Linear multimedia works very well for providing information to a large group of people such as at training sessions, seminars, workplace meetings, etc. 

 

2. NON-LINEAR MULTIMEDIA

In Non-Linear multimedia, the end-user is allowed the navigational control to rove through multimedia content at his own desire. The user can control the access of the application. Non-linear offers user interactivity to control the movement of data. For example computer games, websites, self-paced computer-based training packages, etc.

Multimedia is the use of a computer to present and combine text, graphics, audio, and video with links and tools that let the user navigate, interact, and create; and multimedia is used to represent information in an interesting and interactive manner.

It combines text, audio, video, graphics, and animation. It uses media in an interactive manner to provide information in multiple ways. Multimedia uses computers to present and combine text, graphics, audio, and video with links and tools, allowing the user to navigate, interact, create, and communicate. It has 5 key elements/Components of Multimedia

The various components of multimedia are Text, Audio, Graphics, Video and Animation. All these components work together to represent information in an effective and easy manner.

1) Text:

Text is the most common medium of representing the information. In multimedia, text is mostly use for titles, headlines,menu etc. The most commonly used software for viewing text files are Microsoft Word, Notepad, Word pad etc. Mostly the text files are formatted with ,DOC, TXT etc extension.

2)Audio:

In multimedia audio means related with recording, playing etc. Audio is an important components of multimedia because this component increase the understandability and improves the clarity of the concept. audio includes speech, music etc. The commonly used software for playing audio files are:
i) Quick Time
ii) Real player
iii) Windows Media Player

3)Graphics:

Every multimedia presentation is based on graphics. The used of graphics in multimedia makes the concept more effective and presentable.the commonly used software for viewing graphics are windows Picture, Internet Explorer etc. The commonly used graphics editing software is Adobe Photoshop through which graphics can be edited easily and can be make effective and attractive.

4)Video:

Video means moving pictures with sound. It is the best way to communicate with each other. In multimedia it is used to makes the information more presentable and it saves a large amount of time. The commonly used software for viewing videos are:
i) Quick Time
ii) Window Media Player
iii) Real Player

5)Animation:

In computer animation is used to make changes to the images so that the sequence of the images appears to be moving pictures. An animated sequence shows a number of frames per second to produce an effect of motion in the user’s eye. Some of the commonly used software for viewing animation are:
i) Internet Explorer
ii) Windows Pictures
iii) Fax Viewer

These are the components of Multimedia. Now I am going to talk about its applications.

APPLICATION OF MULTIMEDIA

Nowadays the application of Multimedia are observed in various fields such as Education, Entertainment, Business and so on. To communicate the message in the form of picture, sound, video, animation is the primary role of multimedia. Some of the application  of multimedia are as follows:

1) MULTIMEDIA IN EDUCATION:

Multimedia is becoming popular in the field of education. It is commonly used to prepare study material for the students and also provide them proper understanding of different subjects. Nowadays Edutainment, a combination of Education and Entertainment has become very popular. This system provides learning as well as provides entertainment to the user.

Multimedia provides the benefit of interactive learning. Multimedia differs from television in this sense.Multimedia is utilized in education to create popular reference books like encyclopedias and guidebooks as well as computer-based training courses (often referred to as CBTs). Text, pictures, music, and animation are all used in CBTs.

2) MULTIMEDIA IN ENTERTAINMENT:

Computer graphics techniques are now commonly use in making movies and games. this increase the growth of multimedia.

i)Movies: Multimedia used in movies gives a special audio and video effect. Today multimedia has totally changed the art of making movies in the world. Difficult effect, action is only possible through multimedia.

ii)Games: Multimedia used in games by using computer graphics, animation, videos have changed the gaming experience. Presently, games provides fast action, 3-D effects and high quality sound effects which is only possible through multimedia.

3)MULTIMEDIA IN BUSINESS: 

Today multimedia is used in every aspect of business. These are some of the applications:

i)Video conferencing: This system enables to communicate using audio and video between two different locations through their computers.When the information is sent across the world, this technology provides cost benefits to the business which saves their time, energy and money.

ii)Marketing and advertisement: Nowadays different advertisement and marketing ideas about any product on television and internet is possible with multimedia.

Industry Scenario

The Indian M&E sector powered through to a growth of 8.1% to reach INR 2.3 Tn in 2023. India secures 4th rank in “ICT Services exports”. India’s Media & Entertainment industry is expected to grow to INR 3.08 Tn by 2026 at 10-12% CAGR, led by OTT, Gaming, Animation and VFX.

• Regional OTT content volumes exceeded Hindi language content in 2023 for the first time.
• Indians spent 13 Bn+ hours on online sports, among the most time spent in the world.
• 56% of viewership on Television was in Indian regional languages.
• Animation segment saw huge demand from OTT platforms and kid's channels.
• Digital advertising grew 15% to reach INR 576 Bn in 2023 and is expected to reach INR 842 Bn by 2026.

Government Initiatives

• The Government of India has taken various initiatives such as digitizing the cable distribution sector to attract greater institutional funding, increasing the FDI limit from 74% to 100% in cable and direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.

ENTERTAINMENT WITH MULTIMEDIA

 One of the biggest multimedia industries, the entertainment business has grown as a result of technological advancements in the creation of games, movies, ads, and other forms of entertainment.

The entertainment sector makes extensive use of multimedia, particularly to create special effects for films and cartoons. Avatar, Avengers, and The Jungle book are a few examples.

 

A common hobby of many people is playing multimedia games, and the same is true of software that can be downloaded online or through CD-ROMs. Multimedia aspects are also used in some video games.

 

Interactive multimedia refers to multimedia programs that let users take part actively rather than merely passively consuming information. Multimedia in the Business. 

In business, multimedia is an extremely powerful presentation and sales tool. Conferences, training, advertising, promotion, product demos, modeling, databases, portfolios, text messaging, network communications, voicemail messages, and teleconferencing are just a few examples of business uses for multimedia

.Nowadays, there is a large industry devoted to internet marketing, hosting websites, and website coding. Using several technologies including email, Texting, MMS, teleconferences, and chats, among others, the company uses it to grow its customer. With the help of multimedia business, even simple office programs like a word processor or spreadsheet software become effective tools. To emphasize key points in the documents, images, animation, and sound can be added to these applications.