Sunday 29 September 2024

Concept of Women Entrepreneurship and Intra Entrepreneurship

 


“When women move forward, the family moves, the village moves and the nation moves”  
-Pandit Jawaharlal Nehru

 Women entrepreneurs may be defined as a woman or a group of women who initiate, organize and run a business concern.

Define Entrepreneurship

 Entrepreneurship can be defined as the process of creating and managing a new business venture with the aim of making a profit. 

Women entrepreneurs may be defined as the women or a group of women who set up and operate her own enterprise. In other words, women entrepreneurs are self-employed individuals who establish their enterprise and involve themselves for economic activities. 

The Govt. of India has defined women entrepreneurs based on women participation in equity and employment of a business enterprise

The Government of India has defined a woman entrepreneurship as “an enterprise owned and controlled by a woman having a minimum financial interest of 51% of the capital and giving at least 51% of the employment generated in the enterprise to women”.

The definition is subject to criticism mainly on the condition of employing 50% women workers in the enterprises owned and run by the women


Women entrepreneurs are those women who think of a business enterprise, initiate it, organize and combine the factors of production, operate the enterprise and undertake risks and handle economic uncertainty involving running a business enterprise.

 

Some common features of Women Entrepreneurs in India 

• Women with small families are more likely to become entrepreneurs 

• A majority of the women entrepreneurs are married 

• Unmarried women face difficulties in getting financial support to launch their enterprises 

• Many women entrepreneurs belong to the low-income group 

• Many women become entrepreneurs out of economic necessity 

• Gender discrimination is encountered at every stage of business development

 • Women entrepreneurs are security-oriented than growth-oriented 

• They prefer diversification to specialization 

• They prefer stabilization of income and minimization of risk over maximization of income 

• The trend is changing, 

 

What Is Intrapreneurship?

Intrapreneurship refers to a system within a company or organization that allows employees to act like entrepreneurs. Intrapreneurs are self-motivated, proactive, and action-oriented individuals who take the initiative to develop innovative products or services.

 Intrapreneurship allows employees to act like entrepreneurs within an organization.

  • Intrapreneurs are typically self-motivated, proactive, and action-oriented individuals with leadership skills who think outside the box.
  • Intrapreneurship is a stepping stone to entrepreneurship, enabling intrapreneurs to use their team experiences to develop their own businesses.
  • Understanding Entrepreneurships

Intrapreneurship creates an entrepreneurial environment by allowing employees to apply their entrepreneurial skills to benefit the company and themselves. It provides employees with the freedom to experiment and the potential for growth within the organization.

Intrapreneurship aims to foster autonomy and independence as employees seek the best solutions. For example, an intrapreneur might be tasked with researching and recommending a more efficient workflow for a company's brand within a target group or implementing initiatives to improve company culture.

What is an intrapreneur?

An intrapreneur is someone who behaves like an entrepreneur while working with a large organization. Steve Jobs described it in terms of the startups he worked with as a young man: “a group of people going back to the garage, but in a large company.”

The term intrapreneur was conceived in the 1980s and is becoming increasingly popular as large companies seek to defend against innovative startups, grow their business in the face of digital disruption, and find new and creative ways to solve customer problems and serve unmet market needs.

Types of Intrapreneurs

The 3 Types of Intrapreneur

Intrapreneurship is not a solo sport! Successful intrapreneurs work in teams to deliver breakthrough impact. And our research has uncovered three distinct types of intrapreneur that together make up a great team.


The Advocate

The Advocate typically comes from a customer-facing role. They play a leading role in shaping the problem to be solved, defining the attributes of the customer and what the solution itself should look like. They are often easiest to spot in a company as they constantly come up with a stream of new ideas. They often have roles like designer, business analyst, user experience architect or perhaps come from a sales or marketing background.

The Creator

The Creator is an internal facing role. The Creator is the person that will give life to your idea and create the prototype solution. In the tech-centric world we live in, this person is often a programmer or engineer, but depending on your industry, they could have a very different job title. For example, if you work in the food industry then the Creator might be a chef, nutritionist or confectioner.

The Change Maker

The Change Maker is external business-facing person. This is the person that makes things happen… funding, partnerships, finance, sales. This person is usually an extrovert, self-confident and a great networker. The team will rely on The Change Maker to open doors for them, win-over the gatekeepers in the company and get the necessary buy-in from stakeholders. The Change Maker can come from anywhere in the company and be of any grade.

Characteristics of Intrapreneurs

Intrapreneurs tackle specific challenges, such as increasing productivity and cutting costs, requiring a high level of skill, including leadership and innovative thinking. They take risks and drive innovation within the business to improve its goods and services, better serving the market.

A successful intrapreneur is comfortable with uncertainty, persistently testing their ideas until they achieve the desired results. They can interpret market trends and envision how the company needs to evolve to stay competitive. Intrapreneurs are integral to the company's backbone, serving as the driving force that maps out the organization’s future.

What is the Difference Between Entrepreneurship and Intrapreneurship?

The main difference between an entrepreneur and an intrapreneur is that an entrepreneur starts their own company, while an intrapreneur innovates within an existing company. Entrepreneurs develop new business concepts, create business plans, secure financing, and build teams. In contrast, intrapreneurs use their entrepreneurial mindset to drive innovation and lead new initiatives within their organization without bearing the financial risks

Intrapreneur

An intrapreneur is an employee who takes direct responsibility for turning an idea into a new product or service. An intrapreneur brings entrepreneurial thinking and skills to build within the structure of an existing organization. 

Ken Kutaragi - PlayStation

Here's a perfect example of how intrapreneurship can lead to huge benefits on both an individual and company-wide level.

Ken Kutaragi began his career at Sony as an electrical engineer in the sound department at the age of 25.

With the money he'd earned from his new role, Ken bought his daughter a Nintendo games console, but as he watched her play, he was disappointed by the sound quality.

As Sony was not at that time involved in the gaming industry, Ken began working on a side project in which he was a consultant for Nintendo, developing a new chip to improve the sound for Nintendo’s next generation of games consoles.

When Sony senior executives discovered Ken’s project, they threatened to fire him from his position.

Luckily, Sony’s Chief Executive Norio Oghar recognized Ken’s creativity and intrapreneurial mindset, so he supported Ken and encouraged him to pursue his efforts. Ken worked alongside Nintendo, developing a new CD-ROM-based system for Nintendo.

However, In a strange twist, Nintendo decided against using Ken’s CD-ROM and chose to move forward in a new direction.

Whilst Kutaragi was disappointed, his spirit wasn’t dampened as he turned his focus towards Sony, recognizing the business opportunity that lay before the company to break out into the gaming industry.

With true intrapreneurial spirit and determination, Ken pushed internally for Sony to develop a new games console. He faced major pushback from Sony’s senior management, with most of them believing that Sony just “didn’t do gaming”.

Once again, Norio Ogha took a huge gamble and decided to back Kutaragi. Ken was elected to lead Sony’s gaming system project which eventually released the iconic PlayStation in 1995. 

Upon its release, the PlayStation took a clear market share of the gaming industry and, by the late 1990s, one in four US households owned a Sony PlayStation product.

By 1998, the Sony PlayStation was providing 40% of Sony Corporation’s profit.

Ken Kutaragi displayed the core principles of intrapreneurship by using his creative thinking to innovate outside the box, to take a chance despite all the ‘Nay-sayers’ who tried to push him back.

Kutaragi’s intrapreneurial spirit propelled him through the ranks of Sony, where he eventually became the Chairman and CEO.

Some Interesting Statistics on Female Entrepreneurs in India

  1. About 58% of the female entrepreneurs were in the age range of 20-30 when they started out.
  2. Nearly 73% of them report revenue of approximately Rs 10 lakhs in a financial year.
  3. Almost 40% of these women started out solo, i.e., without any other member.
  4. About 35% of the women had a co-founder.
  5. Roughly 40% of the Indian female entrepreneurs employ five people or less.
  6. Despite the challenges of business ownership, 74% of the women entrepreneurs were somewhat or very happy owning a business, 17% were somewhat or very unhappy, and 9% were neutral.

In a country like India, where most women aren't encouraged to think big (especially in the rural parts of the nation), there are some who have soared higher than one would expect in a constrictive setup.

These wonder women are inspiring other ladies to venture on the path of entrepreneurship through their success stories comprising personal struggles and challenges. As a result, India is steadily rising up the ranks when it comes to a favourable startup environment coupled with some solid backing from the Indian government.


https://www.investopedia.com/terms/i/intrapreneurship.asp#:~:text=Investopedia%20%2F%20Paige%20McLaughlin-,What%20Is%20Intrapreneurship%3F,develop%20innovative%20products%20or%20services.

https://intrapreneurnation.com/skills/3-types-of-intrapreneur/

https://ebooks.inflibnet.ac.in/mgmtp09/chapter/women-entrepreneurship/

https://ideas.sideways6.com/article/examples-of-successful-intrapreneurs

 


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