1. Radio is based in oral
tradition . Radio appeals to the imagination of the listeners.. A good
radio writer knows how to tap into the imaginations of the listeners
by creating strong word pictures, engaging characters, and
action-filled events. Radio can cross time and space without limit, he can
move through time freely and create environments
without restriction,
Radio is a personal medium.
Although it can reach
millions of listeners at the same time.
The Strengths and Limitations of
Radio
Radio, like every other
communication medium, has its own characteristics, strengths, and limitations. Writing a radio
serial for social development does require an understanding of the following fundamentals of
learning, especially adult learning, since most dramas for social change
are created for adult audiences.
1. Relevance. People, particularly adults, learn
best when they see that the information offered is relevant to their own lives.
Listeners who identify
themselves with role-model characters in the drama are more likely to be
motivated to learn and to change.
2. Appropriate
pacing. Radio programe when it is
delivered at a pace
appropriate to the learners, keeping them involved and stimulated without
overwhelming them. Careful evaluation of audience reaction to the pilot programs
can help radio writers
ensure that the pace with which information is delivered is appropriate to
the audience.
3. Incremental learning. Learning is almost always incremental,
that is, certain
basic steps are mastered before more complex steps can be understood and
practiced. Similarly,it is impossible to control the spread of malaria without
understanding, first,
that a certain type of mosquito carries the disease and, second, how to control the
mosquitos. In motivating changes in individual behavior
and social norms, it is
important to understand current levels of knowledge and
attitudes in the community. Only with this understanding
will the writer know what style of program to create,
where to focus the instruction,
and how to adjust that focus as the serial drama
progresses.
4. Distributed
learning. Different people
learn in different ways. Some learn from direct instruction, while others learn
better by observing and copying the behavior of peers. Some absorb information
after only one exposure,
while others need to hear and see it a number of times before fully accepting
it. “Distributed learning” is the term educators use to describe the
process of presenting the same information in several different ways
over time (de Fossard et al. 1993).
Characteristics of Radio
1. The total experience of radio
is received by the
ear alone. This is in contrast to the multisensory perception of everyday
life. The writer
therefore must remember to fill in details that, in real life, would be
provided by
the listeners’ other senses,
such as vision or
smell. The writer must create scripts that allow listeners
to imagine what they are hearing.
2. Listeners are accustomed to
using radio as a
background to their lives, without paying full attention to
what is being broadcast. When radio is used to motivate positive social change, the
writer must be sure to attract and
hold the listeners’ full
attention, and to
encourage listening literacy
3. Radio offers great
opportunities for the use of sound effects and music. The good radio writer,
however, uses these aids judiciously, recognizing that overuse of sound can
be more
destructive than constructive on radio. Successful
radio drama depends more on powerful dialogue and strong emotional attraction than
on added noise.
4 Radio can be used to teach many things, but there
are some areas where it falls short. For
example, it would be difficult
for a doctor to
learn how to remove an appendix just by listening to a
radio program. To overcome such difficulties, the writer should recommend
support materials in other media
(such as print) if the subject
cannot be dealt
with adequately through radio alone.
5. A radio story or message is heard only once. The radio cannot
be rewound like an audio cassette or turned back like the pages of a book. The radio
writer, therefore, must ensure clarity, simplicity, and repetition in the
delivery of important messages or
educationalinformation.
1
6. Radio is a one-way medium. Audio directors, actors,
and program designers cannot receive
immediate feedback from listeners during a broadcast
.
How to write for radio drama
1. Allow the audience to get to know a few characters well especially
the major
character of the main plot and the central uniting character before introducing
the message.
2. Attract the listeners’ attention at the beginning of each episode.
Because so many listeners use radio as “background,”
the writer should start each scene,particularly the first scene in each
episode, with a
hook, that is, a dramatic action or statement that grabs the listener’s
attention
3. Avoid overloading the serial with the message. Keep the message
brief and subtle. It is one
Guideline that, a ratio of 25
percent message to 75 percent story in each episode.
4. Repeat the important parts of the message. Use the multi-plot
nature of the serial format to bring in the message
repeatedly, in different ways with different characters.
This allows listeners who were not paying full attention the
first time to hear the message on another occasion.
5. Offer the audience ways to respond to or interact with the program.
There are a number of ways in which listeners canbecome involved in the
program. Listeners can respond orally, for example, with physical activities, or in
writing.
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