Marketing mix consist of four important variables of marketing, i.e. 4Ps- Product, Price, Promotion and Place. Apart from the traditional 4 Ps, there are also other variables, i.e. Price, Packaging, Postion, and Pace . Advertising is an element of promotion. 1. Advertising and Product : A product is normally a set of physical elements, such as quality, shape, size, colour and other features. The product may be of very high quality .At times, the product is so designed that it requires careful handling and operations. Buyers must be informed and educated on the various aspects of the product. This can be effectively done through advertising. Thus, advertising plays the role of information and education. 2. Advertising and Price : The price is the exchange value of the product. A marketer may bring out a very high quality product with additional features as compared to competitors. Advertising can convince buyers regarding the superiori
Thanks a lot Josephine, this really help....Love u
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