““I cannot teach anybody anything. I can only make them think” ― Socrates
Berlo’s Model of Communication- the SMCR model
The Berlo’s model of communication takes into account the emotional aspect of the message. Berlo’s model of communication operates on the SMCR model.
In the SMCR model
S - Stands for Source
M - Message
C - Channel
R - Receiver
Let us now study the all the factors in detail:
S - Source
The source, also known as the sender, is the one who has the thought originates. He is the one who transfers the information to the receiver after carefully putting his thoughts into words.
How does the source or the sender transfer his information to the recipient ?
the source or the sender transfer his information to the recipient with the help of communication skills, Attitude, Knowledge, Social System and Culture.
An individual must possess excellent communication skills to make his communication effective and create an impact among the listeners. The speaker must know where to take pauses, where to repeat the sentences, how to speak a particular sentence, how to pronounce a word and so on.
The sender must have the right attitude to create a long lasting impression on the listeners. An individual must be an Viscom graduate from a reputed institute, but he would be lost in the crowd without the right attitude.
Knowledge is actually the clarity of the information which the speaker wants to convey to the receiver. One must be thorough in what he is speaking with complete in-depth knowledge of the subject.
The listeners were irritated merely because the speaker ignored the social structure of the environment in which he was communicating. He had forgotten about the second party's sentiments, cultural beliefs, and religious convictions.
The cultural background of the community or listeners with whom the speaker is communicating or delivering his speech is referred to as culture.
M - Message
When an individual converts his thoughts into words, a message is created. The process is also called as Encoding.
Any message further comprises of the following elements:
It is very important for the speaker to carefully choose the words and take good care of the content of the speech. The content has to be sensible, accurate, crisp, related to the thought to hit the listeners bang on and create an immediate impact.
The substance or script of the talk is referred to as content. In other words, it is the foundation of any communication.
The speaker must carefully select his or her words and give special attention to the topic of the speech. To have an immediate impact on the listeners, the content must be sensible, precise, and succinct(succinct implies the greatest possible compression)
Element: The speech must be coupled with lots of hand movements, gestures, postures, facial expressions, body movements to capture the attention of the listeners and make the speech impressive. Hand movements, gestures, postures, facial expressions, body movements, gestures all come under the elements of the message.
Treatment is actually the way one treats his message and is conveys to the listeners. This is referred to as the treatment of the message. One must understand how to present his message so that the message is conveyed in the most accurate form.
A message cannot be expressed in one go. It has to be properly structured in order to convey the message in the most desired form.
The communication code must be right. Your body movements, language, expressions, and gestures are the communication's codes, and they must be exact or the message will be corrupted and the recipient would never be able to decode the proper information.
C - Channel
Channel - Channel actually refers to the medium how the information flows from the sender to the receiver.
The five senses are represented by the channels Hearing, Tasting, Seeing, and Smelling.Touching. This allows humans to communicate with one another.
R - Receiver
For a smooth flow of information and a better grasp of the message, the receiver should be on the same platform as the speaker. He should have good communication skills in order to understand what the speaker is saying. He must have a positive mindset in order to comprehend the message. His knowledge should be on par with that of the audience, and he should be knowledgeable about the subject. He should have the same social and cultural background as the speaker.
http://download.nos.org/srsec335new/ch11.pdf The radio stations are Vividh Bharati, AIR, FM Gold or some private commercial station. . Announcements have been traditionally made by people who are known as announcers . The commercial radio channels may call them Radio Jockeys (RJs) or anchor persons. A radio station also broadcasts programmes of different types. The requirements of listeners of radio stations are not the same. To serve them, we need to know many facts about them. So we should know about the audience: Radio formats decided on the basis of the needs of the audience. (a) The total population of the area. (b) Number of men and women — Sex ratio (c) Literate people/Illiterate people (d) The languages spoken in the area. (e) Schools/Colleges (f) Children going to school (g) Health facilities — availability of doctors, primary health centre, clinics,hospitals. (h) Any major diseases (i) Religions in the area-population wise (j) Power supply (k) Nearest radio s
ஒரு நாட்டின் கலை மற்றும் கலாச்சாரம் அச்சமூகத்தினைப் பிரதிபலிக்கும் சிறந்த கருவியாகும் . கலை என்பது பொழுது போக்கிற்காக மட்டுமின்றித் தகவல் ஊடகமாகவும் , கலாச்சாரப் பாலமாகவும் திகழ்கின்றது . கலை என்பது மன உணர்வுகளின் வெளிப்பாடு . குறிப்பாக நாட்டுப்புறக் கலைகள் நமது மண்ணோடு , நம்மோடு தொடர்புடையவை . நமது பாரம்பரியத்தையும் அடி ஆழத்து வேர்களையும் பிரதிபலிப்பவை . கலை , சமூக வளர்ச்சிக்கும் , மன எழுச்சிக்கும் சிறந்த கருவி . பதிவு நமது முன்னோர்களின் நம்பிக்கைகள் , எண்ணங்கள் , சிந்தனைகள் , பழக்க வழக்கங்கள் , ஆகியவற்றை நாட்டுப்புறக் கலைகள் மூலம் அறியமுடிகிறது . இக்கலைகளே சமுதாயத்தின் ஆவணமாகத் திகழ்கின்றன . இக்கிராமியக் கலைகளே , தகவல் பரப்பும் ஊடகமாகவும் பழக்க வழக்கப் பண்பாட்டுப் பெட்டகமாகவும் திகழ்ந்துள்ளன . இன்று தொழில் நுட்பத்தின் அசுர வளர்ச்சியான தகவல் தொடர்பிற்கும் பொழுது போக்கிற்கும் பல்வேறு ஊடகங்கள் உருவாகி வருகின்றன . இம்மாறுதல் இயற்கையானதே . நமது இந்தியக் கிராமங்கள் ஒவ்வொன்றும் சுமார் முந்நூறு ஆண்டுகளுக்கு மேல
Mass communicatin The simplest definition of mass communication is “public communication transmitted electronically or mechanically.”In Mass communication messages are transmitted or sent to large, perhaps millions or billions of people spread across the world. They are different forms of mass media such as newspapers, magazines, films, radio, television and internet. Media is the plural for the word medium or ‘means of communication’. Means of communication is also called channel of communication. Definition Mass communication can therefore also be defined as ‘who’, ‘says what’, ‘in which channel’, ‘to whom’, ‘with what effect’. Who’ : refers to the communicator sender or encoder. ‘what’ means the message. What the communicator has written, spoken or shown is the message. ‘In what channel’: The channels are the means through which messages are sent. These may be newspapers, films, radio, television or the internet.This refers to the medium or channel like the