The functions of
mass communication in society could be paralleled by statements about how the
media function at the level of the individual. how the individual uses mass
communication. At the individual level, the functional approach is given the
general name of the uses-and-gratifications model the various uses and
gratifications classified into a
four-category: cognition; diversion; social utility; and withdrawal
Cognition
Cognition
is...
Wednesday, 25 February 2015
Convergence & Disintermediation
Convergence
The convergence defines as the process of coming together or
uniting in a common interest or focus. The biggest example of
corporate convergence was the 2001 merger of "new media" AOL with
"old media" lime Warner. The convergence enthusiasts envisioned a future
in which each household would have a high-speed broadband connection to the
Internet that provided interactive TV. movies on demand, online magazines,
e-mail, and Web...
Thursday, 19 February 2015
The Old man and the Sea.- Script writing excercise
file:///C:/Users/AzS%201/Downloads/%E0%AE%95%E0%AE%9F%E0%AE%B2%E0%AF%81%E0%AE%AE%E0%AF%8D%20%E0%AE%95%E0%AE%BF%E0%AE%B4%E0%AE%B5%E0%AE%A9%E0%AF%81%E0%AE%AE%E0%AF%8D.pdf
https://drive.google.com/file/d/0B79YQhNPN5M2blFnUG5MOWVMM
jg/edit?pli=1
file:///C:/Users/AzS%201/Downloads/%E0%AE%95%E0%AE%9F%E0%AE%B2%E0%AF%81%E0%AE%AE%E0%AF%8D%20%E0%AE%95%E0%AE%BF%E0%AE%B4%E0%AE%B5%E0%AE%A9%E0%AF%81%E0%AE%AE%E0%AF%8D.pdf
http://la.utexas.edu/users/jmciver/Honors/Fiction%202013/Hemmingway_The%20Old%20Man%20and%20the%20Sea_1952.pdfEnglish...
Wednesday, 18 February 2015
Framing and Media
Definition
Framing is defined as “the action, method, or process, of
constructing making or shaping anything whether material or immaterial”.
Framing comes from
the word frame,
which has many definitions. The most pertinent one, in this case, is “to share,
one’s thoughts, actions, powers, etc. to a certain purpose” (Frame, 1989, p.
142).
Framing: refers to how messages are encoded with meaning so that they can be efficiently...
Media ownership trends in India
There are many media organisations in the country that
are owned and controlled by a wide variety of entities including corporate
bodies, societies and trusts, and individuals. Information about such organisations and
people is scattered, incomplete, and dated.
A few salient aspects about media ownership
The sheer number of media organisations and outlets
often conceals the fact there is dominance over specific markets in other
words,...
Media Literacy
"Media literacy refers to the knowledge skills and competencies
that are required in order to use and interpret the media. It is morethan functional literacy the
ability to sense the programme. It uses an inquiry-based instructional model
that encourages people to ask questions about what they watch, see and read.
Media literacy education is one means of developing media literacy. It provides
tools to help people critically analyze messages...
Tuesday, 17 February 2015
Communication Strategy Design
Development is all about change. Development to be achieved
effectively, that change must be agreed to by, and not imposed on relevant
stakeholders or audiences.
The elements of the
strategy includes the knowledge in which type of communication mix is needed, which communication approaches, What kinds of media would use,...
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