Socrates

"The only true wisdom is in knowing you know nothing." 

Socrates

"To find yourself, think for yourself."

Nelson Mandela

"Education is the most powerful weapon which you can use to change the world."

Jim Rohn

"Success is nothing more than a few simple disciplines, practiced every day." 

Buddha

"The mind is everything. What you think, you become." 

Thursday, 27 October 2022

How has the design of theatre buildings changed over time?

 Early theatres

The first buildings used for theatrical performances in Britain were amphi theatres introduced by the Romans, who copied theatres from ancient Greece. These were semi-circular structures, constructed of wood initially and later stone. They were open to the air with banked seating surrounding a raised stage.



Medieval theatre was presented on elaborate temporary stages inside great halls, barns, or in the open courtyards of galleried inns. It was from these that Elizabethan timber-framed open-air theatres took their form, such as the Globe in London. They were often multi-sided buildings, with a covered platform stage against one side. The audience sat or stood in covered galleries around the other sides or in the open courtyard. All the performances took place in daylight.



Shakespeare's Globe in London, a reconstruction of an Elizabethan theatre

17th -century theatres

Interest in theatre increased during the Stuart period. Many rich courtiers and aristocrats hosted touring theatrical productions in their homes. Masques too were a popular form of recreation for the royal court and the very rich, often commissioned for celebrations. They would involve music, dance and elaborate costumes and scenery. The architect Inigo Jones devised the sets for several royal masques, and later went on to design theatre buildings. He had toured Italy and France and was heavily influenced by their designs. He is also attributed with introducing the first proscenium arch – a decorative architectural frame over a thrust stage.



After the execution of Charles I in 1642, theatrical performances were outlawed owing to the threat of civil unrest. Theatres closed and many were demolished.

Following the restoration of the monarchy twenty years later, interest in theatre resumed. In reward for their loyalty to the Crown, Charles II issued patents to two theatre companies in London, Davenant and Killigrew, to stage drama. 

They presented at various sites across the city before they set up permanent theatres in Drury Lane and Covent Garden. Later, the King issued limited patents to a few more theatres in London. 

However, by this time, theatre buildings began to change, influenced by those in Europe. They were now roofed, with stages for changeable scenery that was slid into position using grooves in their floors. Other scenery was flown in from above. To accommodate these elaborate stage sets more space was needed behind the stage.

Eighteenth-century theatres

The Licensing Act of 1737 tightened censorship of drama, placing it under the control of the Lord Chamberlain. Only patent theatres were able to perform drama – known as legitimate theatre. Non-patent theatres performed melodrama, pantomime, ballet, opera and music hall (burlesque). As these involved music or musical interludes they could not be classed as plays and were regarded as illegitimate theatre so were not subject to the Licensing Act.

Later, a series of royal patents were granted to cities outside London. These became known as “Theatres Royal”. Many still operate and were built in a restrained neo-classical style.

Also in the eighteenth century, companies of players began to travel on regular circuits between market towns. They set up their own theatres, called playhouses, which were similar in shape and size. This enabled stock scenery to be easily erected and reused, which made touring easier. Hundreds were built, of modest size and exterior. 

Their interiors were simple, consisting of a rectangular flat-floored room with a stage that projected into the audience. People sat on benched seating on the floor in front of the stage, or on balconies against the three remaining walls supported by columns or wooden posts. Any scenery was placed at the rear of the stage. 

The rich could pay a little more in order to sit on the stage, not only for better viewing, but also to be seen by the rest of the audience and the cast.

 These theatres were open for limited periods, and when not needed for performances could be used for other functions, for example as assembly rooms or ballrooms.

Theatres had mainly wooden interiors which were always at risk of fire.


 In 1794 the Drury Lane Theatre, London introduced the first iron safety curtain, which would eventually become a statutory requirement in all large theatres. It also had a large water tank on its roof – a feature that was adopted by other theatres – to extinguish fire in the stage area. The theatre also began to make its scenery more fire-resistant.

By the end of the century the façades of many city theatres were built in the more imposing classical style. Some even had porticoes, similar to those seen on the front of large city homes or country houses. They were added mainly for show, but a few enabled the rich to descend from their carriages and enter the theatre without being exposed to any inclement weather.

Nineteenth-century theatres

In the early 1800s, theatre attendance lessened, owing partly to economic decline and poor standards of acting and production. Patronage by the middle classes also fell as a result of theatre’s increasingly bad reputation and raucous nature. Consequently, many theatres closed or were converted to other uses.

The Industrial Revolution saw many people from the country migrate to the expanding industrial towns. This resulted in the decline of rural theatres, although some touring companies around the country continued to operate, but mainly from barn fit-ups. However, in the more populated urban centres there was a significant increase in theatre building.

In 1843, the Theatres Act removed the patent monopoly and allowed the Lord Chamberlain to grant a theatre license to any suitable person. This encouraged the building of new theatres, invariably by speculators seeking profit. However, the Lord Chamberlain’s new licenses forbade the consumption of alcohol in the auditorium. This led to the closure of many small saloon theatres, which relied upon alcohol sales to stay in business.

Yet, the same legislation enabled magistrates to grant public houses licences to offer a variety of entertainment, which led to the creation of a new form of popular theatrical entertainment known as music hall. Very soon, concert or supper rooms were built onto public houses which could sell alcohol and serve meals during their musical productions. They were usually well-lit rooms with a flat floor and a simple open platform stage with little or no scenery. The audience would sit on benches or at tables in front of the stage, or on balconies against one or more of the walls. They could come and go freely during the evening and were not restricted to performance times.

Eventually, a specific type of theatre building was developed to cater for this new form of entertainment, called a music hall. They had fewer tables in front of the stage, using the space for benched seating to accommodate more people. Hundreds were built in working-class areas as money-making concerns.


Etching of Wilton's Music Hall, London

By the middle of the nineteenth-century theatre building was becoming a specialist architectural discipline, led by architects such as J. T. Robinson and C. J. Phipps. They were tasked with building even bigger theatres, with grander front of house arrangements and more luxurious social areas.

Often, older theatres were demolished and rebuilt to accommodate larger audiences. In the auditorium, rectangular galleries began to be replaced by horseshoe-shaped balconies that enveloped the stage and provided better viewing.

The intention was to bring respectability to theatre-going and make it more socially acceptable for the middle classes. To achieve this, different classes were segregated: financially by the cost of the tickets; and physically by the requirement to use separate entrances and exits and circulation routes. The rich entered via illuminated entrances, with grand staircases and rich carpets: the cheaper seats via smaller side or rear entrances, with less grand staircases and public areas. Also, the benched pits in front of stages were replaced by more comfortable seats and carpeted aisles for the rich. The cheaper seats were now restricted to the rear stalls behind a wooden barrier, known as the ‘pit’, and the balcony or gallery.

Although theatre was enjoyed by much of the population, it was not always accessible throughout Britain. In rural areas of Wales the portable theatre was popular. These theatres toured the country and could be dismantled and moved easily. They were well supported in the small towns and villages which could not sustain permanent theatrical venues, and lasted until World War I.

Victorian invention and legislation

The Victorian period saw a number of innovations that impacted upon theatre design. Lighting changed from candle to gas and then later to electricity as a result of stringent health and safety legislation. Both emitted a more brilliant light that enabled directors to use lighting for theatrical effect.

Further legislation required that audiences seated at all levels could be evacuated quickly and safely in the event of fire or panic evacuations. Most theatre interiors used a lot of wood, including seats, balconies and structural supports. At that time the average life of theatres was just under twenty years owing to the risk of fire. Tragedies such as the fire at the Theatre Royal, Exeter in 1887, in which more than 190 people lost their lives, led to more careful planning of new theatres or the refurbishing of older ones. Fire exits and escape routes became a statutory requirement.

The development of cantilevered balconies was another innovation. These steel-framed structures covered with concrete did not need supporting columns that impede the audience’s view of the stage. Concrete soon became a popular material for theatre interiors, not only for its resistance to fire, but also because it could be moulded into elaborate curved forms.

Seaside and circuses

The expansion of the railways in the nineteenth century enabled urban populations to travel to the coast. These visitors liked to take in the sea air, promenading along the sea front and the lengthy piers that stretched ever further into the sea and which were being built in greater numbers from the 1860s.

Several of these commercial enterprises had theatres or variety halls built on them, and became an important element of the local seaside economy. Following the outbreak of World War II, though, many began to be neglected, and by the 1960s changing holiday patterns and rising costs led to many being closed, to be replaced by lucrative amusement arcades.

Hippodromes or circuses, too, were a popular form of entertainment in the Victorian period and developed from the interest in equestrian entertainment in the late-eighteenth century, which took place in circular enclosures. They were built in major cities and seaside resorts in theatre-like buildings to present live animal acts, though their shows would often include human acts.


Some hippodromes could even be flooded for spectacular water shows. Very few remain in use today, most converted to other uses or demolished, but they can often be recognised by the use of animal forms in their decoration.


Theatre-building’s heyday

The period from the 1880s to World War I was the greatest era of theatre building. Over 1000 professional theatres were operating in Britain then, some built by syndicates, who created chains of touring houses. New architects such as W. G. R. Sprague and T. Verity became renowned for their work and could design theatres according to the changing stringent building regulations.

Probably the most prolific was Frank Matcham, who designed or renovated over 120 theatres. He was noted for his excellent planning and opulent interiors.


The development of hydraulic (water powered) stage machinery enabled more spectacular productions to be presented. Shows with increasingly ambitious special effects were devised to attract and retain audiences. However, this required more backstage space for storage and operation.

Music halls were still very popular places of entertainment, but were usually called variety theatres, owing to the variety of the acts in their shows. To make them more suitable for families the consumption of alcohol was banned in the auditorium, though it could still be consumed in bars at intervals or before and after performances. Internally, they became more like conventional theatres. Admission was by payment for designated seats, as had been the case with theatres showing drama, and which ensured that families could sit together.

Early twentieth-century theatres

The beginning of the twentieth century saw the introduction of a new component in variety bills that would eventually lead to the closure of hundreds of theatres and music halls. This was the bioscope, a forerunner of the cinema. It was so popular that new or refurbished theatres often included provision for screening films.

The films were silent, but accompanied by music, usually an organ. These theatres became known as ciné-varieties, because of their mixture of variety theatre and cinema. Some foresighted architects included a separate projection room in their plans. This ensured the survival of some theatres as future fire safety legislation required any building showing a film to have a separate projection room. However theatres which relied on cinema for their commercial survival, soon closed if they failed to meet new regulations.

World War I suspended theatre building, but by then it had reached a peak and demand was satisfied. By then, large towns might have two or three theatres while cities could have up to a dozen. The Depression further affected theatre-going and theatre-building. However, it was the emerging popularity of film that concerned theatre owners. Super-cinemas were springing up rapidly, many designed in a radical new artistic style, known as art deco or ‘the Hollywood style’. This in turn influenced the refurbishing of some new theatres, which aspired to a more ‘moderne’ appeal, that of glamour and glitz.


Proposals for the New Victoria Theatre (now the Apollo Victoria) in London, 1928

Either side of World War I there were some significant new developments in theatre. Club theatres were set up in response to the conservative nature of commercial theatre. In order to escape censorship by the Lord Chamberlain they operated as private clubs with ‘members’ paying a subscription fee rather than an entrance fee. These theatres were tiny and showed specialist, political and experimental theatre, as well as showcasing the work of foreign writers.

Also, the emerging Labour Party sought to raise the educational level and opportunities of the working classes through cultural activities. This led to the creation of theatres such as the People’s Theatre, in Newcastle upon Tyne, in 1911.

The period between the two world wars was one of social discontent, and saw the rise of the Workers Theatre Movement. It used theatre as a way to advocate social change and educate the masses. One of its achievements was the opening of the Unity Theatre in London in 1936, in a reused chapel.

A further initiative at the time was Repertory theatre, or ‘rep’. It evolved in the regions and was sponsored by rich theatrical benefactors seeking to introduce audiences to a wide variety of theatre at a price they could afford. These sponsors also sought to support local writers and help train young regional actors. Some ‘rep’ companies took over existing theatres, with assistance from their sponsors.

World War II and after

During World War II, CEMA (Council for the Encouragement of Music and the Arts) was set up to provide entertainment for the civilian and military population, often in community or church halls or in makeshift theatres in camps. This initiative, and subsequent interest in the arts as a whole, led to the formation of the Arts Council in 1946 which enabled public money to be used to support theatre in the regions, including the construction of new theatres. The Belgrade in Coventry was the first purpose-built theatre after the war.Belgrade Theatre, CoventryBelgrade Theatre, Coventry

After World War II, it was television that led to the demise of theatre-going. By then many older theatres were seen as old-fashioned and did not appeal to the modern lifestyle of the working classes. Falling audiences and increasing maintenance costs resulted in the demolition of many theatres, especially if they were situated in bomb-damaged town centres that were targeted for redevelopment. Others were converted to different uses, such as bingo halls or nightclubs.

In the 1960s and 70s, local councils were the main builders of new theatres, usually as part of their cultural and leisure programmes. Any new or replacement theatres were often integrated into multi-purpose civic complexes that included other amenities such as libraries, museums, sports halls, swimming pools and shopping areas.

These new ‘civic theatres’ were frequently designed for multi-purpose use and built in a more functional architectural style. They presented opportunities to experiment with different auditoria arrangements, with some being built in the less traditional arrangements, such as theatre-in-the-round, courtyard-style or with a wide single rake of seating and open stage.

In 1968 censorship ended, and performances usually seen in club theatres could now be staged in mainstream theatres. There was also an explosion of fringe and alternative theatre. Some companies acquired and adapted redundant buildings for rehearsal and presenting.

Concern over the number of older theatres being lost led to moves to preserve, restore and re-use theatre buildings. Finally, some were listed during the 1970s for their architectural or historical interest.

Then, in 1976, the Theatres Trust Act was passed, founding a new organisation, Theatres Trust, the National Advisory Public Body for Theatres, tasked with protecting theatres and theatre use, and with a statutory role to advise on all planning applications affecting land on which there is a theatre.

Further good news for theatres came in 1994, with the creation of the National Lottery. Its proceeds fund substantial ‘good causes’, including the restoration, refurbishment and redevelopment of theatres.

Then, as the millennium approached, towns and cities were looking at ways to celebrate the new millennium. Many opted for cultural initiatives, creating new performing arts venues, drawing on the financial opportunities offered at the time. This new breed of cultural centres provided the focus of much-needed urban regeneration schemes, creating accessible ‘landmark’ buildings for everybody’s use and enjoyment.


Design Layout

 Graphic design layout refers to the way in which we arrange the elements on a page which makes up the content of a design. The aim of layout is both to convey the message correctly and to present information in a logical, coherent way making the important elements stand out.

A graphic design layout, should looks authoritative and packed with information, or clean and structured.

1. Graphic Layout Meaning




Layout basically means the arrangement of predetermined items such as image, text and style on a page. It establishes the overall appearance and relationships between the graphic elements to achieve a smooth flow of message and eye movement for maximum effectiveness or impact.

You just decide on placement, color, text, etc for items you already have.  Graphic layout plays a very important role in creating and achieving a successful design that easily attracts potential customers, is user-friendly, easy to understand has a universal appeal.

2. Graphic Design Layout Rules



A layout is the heart of any design.

The number one rule in layout is to balance all your elements, so that the message is not distorted.

You should always place your elements in the center of the page, keeping the margins on all edges. Rotational and reflection symmetry are further variations of the theme, and can add interest.

Next you should always remember the rule of third. Use guides to divide your work area into an equal three-by-three grid.



Place your key element where two of the axes meet to have a focal point. It’s then simple to develop the rest of the layout quite effortlessly.

Another important rule of layout is unity which states that by using unity you can create a cohesive layout. If your elements are of uniform sizes, aligned to grids, are of equal dimension a viewer will subconsciously create structure and order.

 

3. Graphic Design Layout Template

There are various design templates that you can use for creating a visually appealing layout. You can fully customize a page by just using HTML Code that does not use the theme. Liquid layout elements at will not show header, footer, or other carried over elements but can be great for creating unity.

4. Design Layout Inspiration



The most inspirational things are often right in front of us and they often inspire us to create a unique and impressive layout. 

It might be the opening titles in the recent movie that you saw, a typography on a book cover, the design of a square inch, the colors of your favorite music album, etc. Imagine you’re browsing through a bookstore, soaking up covers, getting awe-inspired by their colors, their typefaces, their layouts, little details. The variety is endless, and sometimes your eyes stick onto that master piece of art shining through the sheer mass. You just need to keep your eyes open and the best kind of design layout inspiration might indeed lie where you least expect it.

5. Graphic Design Layout Book



When it comes to seeking inspiration and getting into the depth of design layout, graphic designers are spoilt for choice. There is a wealth of books at our fingertips, all waiting to be explored and enjoyed, helping you improve and refine your design layout skill.

6. Print Layout Design Inspiration

In print design, layout is one of the most crucial aspects.  Whether it’s an artworks on your bookshelf, the Postage Stamps collection on Flickr, an influential mazagine, collage print design or whimsical pixel art, playful geometric designs and patterns, all of this is sure to squeeze your creative mind

7. Graphic Design Layout Techniques

There are various techniques to make your design layout appealing.

Focal Point and Accent is the most important among them because emphasis is achieved by position, rhythm, typeface weights and styles.

The secondary emphasis points are called accent and help in framing the layout correctly.

Another technique which can make your layout stand out is positive and negative shapes. In a successful positive/negative shape relationship negative shapes are interdependent, filling the whole space in the eyes of the viewer.

8. Graphic Design Layout Principles 



There are a few graphic design principles which you must follow. Alignment of elements in the layout is the basic principle which makes your layout stand out,

Further, you should use simple font face, images should be of high resolution and should be big enough to capture the viewers attention.

Proximity is another important principle which makes your layout a unity. Contrast is also important as it creates variety in the layout.

 A layout is the first attraction for your readers and viewers, so make it effective and appealing today.

Wednesday, 26 October 2022

How To Make Magazine Cover Your Own

 What Should a Magazine Cover Include?

The magazine cover is the most vital component. ‘In fact, most readers will solely judge a magazine by its cover, and may or may not purchase it depending on what the cover looks like. This means that magazine cover design has to be on point.

Here are the different elements a good layout should include.

1) Establish a Masthead

A masthead is essentially the magazine’s brand or logo, usually displayed at the top of the page. The typeface, font size, and placement of the masthead are usually constant, but the colors may change based on the theme.

2) Use One Main Pop of Color

Using an array of bold colors might work for some designs, but in the case of magazine covers, it’s more effective to use one main color. Try a bold red or lime green as the main color with black and white accents for a super attention-getting, refined magazine cover design.

3) Choose a Unique Main Cover Line

Aside from the masthead, the main cover line has the largest font size and will take up about a quarter of the entire cover. This will be the first or second piece of text your reader will see upon glancing at your magazine. Make sure your main cover line is catchy, informative, and aligns with your theme.

4) Choose Appropriate Typography

The typography you choose will have a major impact on your magazine aesthetic. Each font has a unique personality. Serif fonts tend to look luxurious, sophisticated, and aspirational, while sans serif fonts are contemporary, cool, and trendy.

 

Consider your brand’s personality and choose fonts that reflect it. Pairing two or three fonts can also add a next-level aesthetic to your cover.

 

Check out this detailed read on how to combine typefaces. Readability is crucial, so make sure your fonts are clearly legible.

 

5) Sometimes a Simple Layout Is Best

Depending on your magazine topic, you may want to simplify the layout of your cover in order to highlight one or two main elements. For example, if you’re designing a fashion or lifestyle magazine cover, you’ll want to go with a more minimal design to showcase photos. Choose a cover photo that reflects your theme and style against a simple background, or as the background itself. Don’t clutter designs with too much text.

6) Beautiful Photography

A beautiful photograph is indeed worth a thousand words. If you feature a photograph on your magazine cover, it should be high-quality, stunning, and take center stage. Your readers’ eyes should be immediately drawn to it. Any text on the cover should only support the photo, not detract from it. Make sure to select the right font color(s) so that your text is legible and aesthetic against your cover photo.

7) Create a Consistent Style

Your magazine cover should have a consistent theme throughout each design element, which should also be reflected from one page to the next. Take note of the following thematic elements to ensure there is consistency throughout your magazine design: color scheme, shapes and graphics, typography, and formatting styles such as page numbers and running headers.

8) Custom Illustrations

While photography can make for a stunning magazine cover, illustrative color can be next-level. A stylish illustration will most definitely make your magazine cover stand out as contemporary, trendy, and design-forward. This is a unique design approach perfect for genres like arts, technology, architecture, and any even special edition or collector’s edition publications.

9) Design a Bold Cover

Every element of your magazine cover design should cohesively come together in a stylish, bold aesthetic that will make your reader want to pick up your magazine and flip through it. The goal is to stand out on the shelf or news racks. Avoid a safe design. Take risks and go bold.

What Not To Include in Magazine Covers

Now that you have a solid foundation of what elements to include on your magazine cover, let’s go over what you should avoid.

  • Avoid Cluttering Your Cover
    This is a given. You don’t want to overcrowd your cover and have your reader spend time deciphering all the information. Keep it legible, clear, and attractive.
  • Don’t Include Irrelevant Text or Graphics
    While the content of your magazine may vary, you want to keep a similar theme on the cover to tie it all together. The elements on your cover should connect in a cohesive way.
  • Don’t Obscure Text With Images, Colors, or Graphics
    Your magazine cover may include a mixture of different colors, textures, graphics, and fonts. Make sure all text lines are readable and not overshadowed by other elements.
  • Don’t Use Images and Artwork that’s Not Yours
    This is a best practice you can apply to every design project. Use only your own images and illustrations to avoid copyright infringement issues.

Creative Magazine Cover Ideas

Check out these magazine cover ideas you can draw inspiration from when creating your own.


Sometimes the bare minimum can make the loudest statement for a magazine cover. A clean, easy-to-read, minimalist design approach can have stunning results. You can focus one element on your cover, such as a striking graphic or a bold color, and structure your minimal design around it.

Modern Magazine Cover

A contemporary magazine cover can include modern typography, sharp images and graphics, and white space around your elements for a refined look. Your end design should look stylish and forward-thinking.

o    Portrait Magazine Cover


 


A portrait magazine cover has one high-quality photograph as the emphasis. Whether it’s a model, a celebrity, or any other subject, the portrait should be strong and connect with the reader on a visual level.

o    Simple Magazine Cover



o   

Sometimes, the best magazine cover idea is also the simplest. Keep things to a strong focal point, balancing image and copy with a clever use of color and shade.

o    Vibrant Magazine Cover



Wow readers with a vibrant background color like neon orange, lime green, or fiery red. This will make any passerby curious enough to take a second glance and possibly pick up your magazine. This approach is the ultimate attention-getter.

o    Retro Vintage Magazine Cover

 


Depending on your magazine genre, you can design a cool retro vibe for a super unique cover. Feature vintage elements from the older magazines to spark some serious nostalgia.


o    Texture Magazine Cover

o   


Similar to a vibrant background color, a bold texture can be just as effective in catching your readers’ eyes. Try a lively texture, such as animal prints or other elements in nature that will instantly energize your reader.

o    Travel Magazine Cover

o   


Perhaps an obvious one, but a travel magazine cover should highlight a particular destination you are featuring inside of your magazine. With a high-quality travel image or illustration, you can instantly transport your reader to your featured destination.

o    Fashion Magazine Cover



Fashion magazine covers almost always feature models versus the clothing or accessories themselves. A beautiful model featuring a designer brand can elevate your cover and attract way more readers. The image should be on-theme, fashionable, and aesthetically pleasing.

o    Artistic Magazine Cover

o   


Whether it’s a graphic illustration or a Banksy painting, your artistic magazine cover should be creative and imaginative. Your magazine cover idea should connect with readers on an aesthetic and stimulating level.