What Should a Magazine Cover Include?
The magazine
cover is the most vital component. ‘In fact, most readers will solely judge a
magazine by its cover, and may or may not purchase it depending on what the
cover looks like. This means that magazine cover design has to be on point.
Here are the different elements a good layout should include.
1) Establish a
Masthead
A
masthead is essentially the magazine’s brand or logo, usually displayed at the
top of the page. The typeface, font size, and placement of the masthead are
usually constant, but the colors may change based on the theme.
2) Use One Main
Pop of Color
Using an
array of bold colors might work for some designs, but in the case of magazine
covers, it’s more effective to use one main color. Try a bold red or lime green
as the main color with black and white accents for a super attention-getting,
refined magazine cover design.
3) Choose a
Unique Main Cover Line
Aside
from the masthead, the main cover line has the largest font size and will take
up about a quarter of the entire cover. This will be the first or second piece
of text your reader will see upon glancing at your magazine. Make sure your
main cover line is catchy, informative, and aligns with your theme.
4) Choose
Appropriate Typography
The
typography you choose will have a major impact on your magazine aesthetic. Each
font has a unique personality. Serif fonts tend to look luxurious,
sophisticated, and aspirational, while sans serif fonts are contemporary, cool,
and trendy.
Consider your brand’s
personality and choose fonts that reflect it. Pairing two or three fonts can
also add a next-level aesthetic to your cover.
Check out this detailed read on how to combine typefaces.
Readability is crucial, so make sure your fonts are clearly legible.
5) Sometimes a
Simple Layout Is Best
Depending
on your magazine topic, you may want to simplify the layout of your cover in
order to highlight one or two main elements. For example, if you’re designing a
fashion or lifestyle magazine cover, you’ll want to go with a more minimal
design to showcase photos. Choose a cover photo that reflects your theme and
style against a simple background, or as the background itself. Don’t clutter
designs with too much text.
6) Beautiful
Photography
A
beautiful photograph is indeed worth a thousand words. If you feature a
photograph on your magazine cover, it should be high-quality, stunning, and
take center stage. Your readers’ eyes should be immediately drawn to it. Any
text on the cover should only support the photo, not detract from it. Make sure
to select the right font color(s) so that your text is legible and aesthetic
against your cover photo.
7) Create a
Consistent Style
Your
magazine cover should have a consistent theme throughout each design element,
which should also be reflected from one page to the next. Take note of the
following thematic elements to ensure there is consistency throughout your
magazine design: color scheme, shapes and graphics, typography, and formatting
styles such as page numbers and running headers.
8) Custom
Illustrations
While
photography can make for a stunning magazine cover, illustrative color can be
next-level. A stylish illustration will most definitely make your magazine
cover stand out as contemporary, trendy, and design-forward. This is a unique
design approach perfect for genres like arts, technology, architecture, and any
even special edition or collector’s edition publications.
9) Design a
Bold Cover
Every
element of your magazine cover design should cohesively come together in a
stylish, bold aesthetic that will make your reader want to pick up your
magazine and flip through it. The goal is to stand out on the shelf or news
racks. Avoid a safe design. Take risks and go bold.
What Not To Include
in Magazine Covers
Now that
you have a solid foundation of what elements to include on your magazine cover,
let’s go over what you should avoid.
- Avoid
Cluttering Your Cover
This is a given. You don’t want to overcrowd your cover and have your reader spend time deciphering all the information. Keep it legible, clear, and attractive.
- Don’t Include
Irrelevant Text or Graphics
While the content of your magazine may vary, you want to keep a similar theme on the cover to tie it all together. The elements on your cover should connect in a cohesive way.
- Don’t Obscure
Text With Images, Colors, or Graphics
Your magazine cover may include a mixture of different colors, textures, graphics, and fonts. Make sure all text lines are readable and not overshadowed by other elements.
- Don’t Use
Images and Artwork that’s Not Yours
This is a best practice you can apply to every design project. Use only your own images and illustrations to avoid copyright infringement issues.
Creative Magazine Cover
Ideas
Check out these magazine cover ideas you can draw inspiration from when creating your own.
Sometimes the bare minimum can make the loudest statement for a magazine cover. A clean, easy-to-read, minimalist design approach can have stunning results. You can focus one element on your cover, such as a striking graphic or a bold color, and structure your minimal design around it.
Modern
Magazine Cover
A
contemporary magazine cover can include modern typography, sharp images and
graphics, and white space around your elements for a refined look. Your end
design should look stylish and forward-thinking.
o
Portrait Magazine Cover
A portrait magazine cover has one high-quality photograph as the
emphasis. Whether it’s a model, a celebrity, or any other subject, the portrait
should be strong and connect with the reader on a visual level.
o
Simple Magazine Cover
o
Sometimes,
the best magazine cover idea is also the simplest. Keep things to a strong
focal point, balancing image and copy with a clever use of color and shade.
o
Vibrant Magazine Cover
Wow
readers with a vibrant background color like neon orange, lime green, or fiery
red. This will make any passerby curious enough to take a second glance and
possibly pick up your magazine. This approach is the ultimate attention-getter.
o
Retro Vintage Magazine Cover
Depending on your magazine genre, you can design a cool retro vibe
for a super unique cover. Feature vintage elements from the older magazines to
spark some serious nostalgia.
o
Texture Magazine Cover
o
Similar
to a vibrant background color, a bold texture can be just as effective in
catching your readers’ eyes. Try a lively texture, such as animal prints or
other elements in nature that will instantly energize your reader.
o
Travel Magazine Cover
o
Perhaps
an obvious one, but a travel magazine cover should highlight a particular
destination you are featuring inside of your magazine. With a high-quality
travel image or illustration, you can instantly transport your reader to your
featured destination.
o
Fashion Magazine Cover
Fashion
magazine covers almost always feature models versus the clothing or accessories
themselves. A beautiful model featuring a designer brand can elevate your cover
and attract way more readers. The image should be on-theme, fashionable, and
aesthetically pleasing.
o
Artistic Magazine Cover
o
Whether
it’s a graphic illustration or a Banksy painting, your artistic magazine cover
should be creative and imaginative. Your magazine cover idea should connect
with readers on an aesthetic and stimulating level.
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