Cinematography

Cinematography is the act of capturing photographic images in space through the use of a number of controllable elements.   These include  1.    the quality of the film stock,  2.    the manipulation of the camera lens,  3.    framing, scale   4.    Camera  movement 5.   ...

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INTERNET ADVERTISING

 The Internet facility has developed  in the early 1960 in USA.  It was a means of supercomputer communication for researchers and for the US Department of Defense s across the country.  Until in 1990s, the Internet   mostly used by academics, military researchers, and scientists around the world . At present, Internet the fastest growing medium in history, offers incredible opportunities for...

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ROLE OF ADVERTISING IN MARKETING MIX

                 Marketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion and Place. Apart from the traditional 4 Ps, there are also other variables, i.e.   Price, Packaging, Postion, and Pace.  Advertising is an element of promotion. 1.      Advertising and...

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