Socrates

"The only true wisdom is in knowing you know nothing." 

Wednesday, 29 September 2021

Soviet Montage

Soviet film director Sergei Eisenstein is credited as the godfather of the montage and innovator of the Soviet montage theory. He developed his famous “methods of montage” across his career, predominantly featured in his landmark achievement Battleship Potemkin.  Montage is a filmmaking technique that uses a series of short images, collected together...

Tuesday, 28 September 2021

FEATURES OF ADVERTISING

 1. Communication : Advertising is means of mass communication reaching the masses. It is a non-personal communication because it is addressed to masses. 2. Information : Advertising informs the buyers about the benefits they would get when they purchase a particular product. However, the information given should be complete and true. 3. Persuasion : The advertiser...

IMPORTANCE, CHARACTERISTICS OF ADVERTISING

 Advertising has become an essential marketing activity in the modern era of large-scale production and serve competition in the market. It performs the following functions:1. Promotion of Sales: It promotes the sale of goods and services by informing and persuading the people to buy them. A good advertising campaign helps in winning new customers both in the national...

Sunday, 26 September 2021

REALISM IN ITALIAN NEOREALISM

What is Realism? Realism in general is difficult to define. According to Millicent Marcus, “realism is always defined in opposition to something else, be it romanticism in nineteenth-century literature, modernism in twentieth century art, nominalism in medieval philosophy, or idealism in eighteenth-century thought”.Marcus also explains that all realisms “share certain...

ADVERTISING AGENCIES - INTRODUCTION

The first Advertising Agency was William Taylor in 1786 followed by James “Jem” White in 1800 in London and Reynell & Son in 1812.The History of Advertising AgenciesOriginally, before the bona fide advertising agencies were born, ads were delivered to various media outlets through representatives who, in the early days of advertising, sold and re-sold advertising...