News Values!

News values

News values can be seen less as a reflection of what type of information citizens want or need, and more as a reflection of organisational, sociological and cultural norms combined with economic factors 

1. The power elite: Stories concerning powerful individuals, organisations or institutions.
2. Celebrity: Stories concerning people who are already famous.
3. Entertainment: Stories concerning sex, showbusiness, human interest, animals, an unfolding drama, or offering opportunities for humorous treatment, entertaining photographs or witty headlines.
4. Contrast: Stories that have an element of surprise and/or contrast.
5. Conflict: Stories with particularly negative overtones, such as conflict or tragedy.
6. Good news: our findings show that bad news is the big winner; but good news is still significant, and some stories fall into both categories
7. Magnitude: Stories that are perceived as sufficiently significant either in the numbers of people involved or in potential impact.
8. Relevance: Stories about issues, groups and nations perceived to be relevant to the audience.
9. Follow-up: Stories about subjects already in the news.
10. Newspaper agenda: Stories that set or fit the news organisation's own agenda 

News Values In the digital and social media environment

1.  It was found internet and social media audiences to be less keen than journalists on politics and other stories of “social significance”.
2. In a study of local online news,  note that  readers’ preference for soft news
3.  The most popular news value was proximity followed by conflict .
4. There being a greater emphasis on popular culture-orientated content or the personal, building brand loyalty. 
5. User-generated content has affected the news we receive