Writing
the news story is only half the story. Getting the story is the other half.
The most important way
journalists get stories is by interviewing people they plan to write about. So conducting
interviews is one of the key tasks of journalism. Interviewing is an essential skill for journalists.
Interviews
may be conducted over the telephone or in person. There are advantages to both
approaches.
On the other hand, when we
interview someone in person, we are better able to perceive nuance by observing
body language, facial expression and other hints.
The successful
interview is depending on preparation.
Basic strategies for conducting an interviews.
Research: Do at
least some research before every interview so that we understand the basic
outlines of the story. Court records,
academic textbooks, journalistic databases, the record of colleagues, other
journalists and former and present associates of the person are all appropriate
places to look.
Sales Pitch. Many interview subjects are nervous about being
interviewed, So that journalist should be
prepared to explain to our interview
subject why they're important and essential to our story.
Make
a List. Prepare
a list of questions that need to ask and the order in which we will ask
questions. It is a good idea to start with softer, more general questions and
move to tougher questions . A list will help us stay on track and to keep us away from sensitive questions.
Ask basic questions first then controversial questions. Questions need to be brief.
Request
and Identify Our self. Always clearly and honestly state
who you are, who you work for and what you want to do. Be
prepared to negotiate politely with a secretary.
Dress
Appropriately. Many reporters try to strike a reasonable balance: nothing too fancy, nothing to ragged. If you are interviewing
religious people in a place of worship, be respectful of their traditions - be
prepared to wear religious headgear if requested, take your hat off in a church.
If you are a woman, you may want to pack a headscarf for this reason.
Be on time! . Always be on
time. If you simply cannot avoid being late, Early is better than late, but don't be so early you're a nuisance.
First, break the ice. Don't start off an
interview by being confrontational. Try to seat yourself in a comfortable,
non-confrontational position. Introduce yourself and re-state your purpose.
Look for ways to establish rapport. But don't waste too much time on this
phase.
Use a diplomacy & conversational
style. You're not a police officer and this isn't an interrogation. Use diplomacy and tact to
present your questions in a conversational style. This will almost always work
better.
Start
with an easy question. To ask tough questions not advisable
Use
open-ended and closed questions. Closed questions require a
specific answer. Open-ended questions provide the interview subject with an
opportunity to elaborate and provide explanation.
Ask follow-up
questions. When the person you're interviewing answers one
question, you may want to conversationally follow her lead and move to a
follow-up question. .
Try to stay in control.
Some
interview subjects will try to "run out the clock" . It's your job as the interviewer to keep track of time and get back
to the core questions if they move too far away. Don't be rude, but try to keep
the interview on track.
Repeat
important questions. Your subject won't answer a
question. Politely ask it again. Maybe use different words the second or third
time.
Request definitions. Don't pretend to
understand jargon if you don't. So always ask for explanations of terms you are not
familiar with, or technical aspects of the story.
Check
and re-check. Always to spell names and technical terms. Get them to confirm their
title and all information you have taken down is correct.
On
taking notes in interviews
When you interview
someone, you have to be able to transfer the information you hear to your
story. You have three options: memory, notes or recording. Each have their
Summary
-
Interviewing is one of the key tasks of reporting.
- If reporters can't get the story without conducting interviews, they
need to develop strategies for conducting effective interviews.
-
Preparation is the key to a successful interview.
- Do
some research.
-
Prepare a sales pitch to get a reluctant source to talk to you.
- Make
a list of questions.
-
Request an interview and identify yourself.
-
Dress appropriately.
-
Always be on time.
- When you're conducting the interview, start with gentle icebreaker
conversation.
- Use
a conversational style.
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