ADVERTISING COMMUNICATION PROCESS
Advertising as
communication has often been studied from information processing view i.e. how
audiences process information encoded in an advertising message. There are Various
information processing models, that have
described the communication between the advertisers and audiences through mass
media.
1. St
Elmo’s AIDA model.1. American advertising and sales pioneer Elias...
Wednesday, 27 October 2021
Monday, 25 October 2021
MEDIA PLANNING
Media
planning is very essential for success of an advertisement. Media planning is the series of decisions involved in
delivering the promotional message to the prospective consumers. It is the process of directing the advertising message to
the target audience by using the appropriate channel at the proper time and
place. Media plan specifies media strategies.
Generally,...
THE TARGET AUDIENCE IDENTIFICATION METHODS.
Geographic
Segmentation Demographic
SegmentationGeo -Demographic
SegmentationBehavioral
Segmentation Psychographic
Segmentation
TYPES OF AUDIENCE
SEGMENTATION
A market segmentation
strategy is aimed at dividing a mass heterogeneous market into different segments
of buyers. Each segment has individuals who have similar interests. The
interests...
UNDERSTANDING THE TARGET AUDIENCE.
Defining Audiences as “a targeTarget audience refers to the specific group of consumers
most likely to want our product or service, and therefore, the group of people
who should see our ad campaigns.Target audience may be dictated by age, gender, income,
location, interests or a myriad of other factors. Target audiences center
around a specific group or segment...
Posts
