Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members...
Friday, 27 August 2021
Thursday, 26 August 2021
Layout of Ad Copy (Six Layouts)
ADVERTISING LAYOUT: Layout is a plan, arrangement, overall structure, blue print of advertising copy. It
arranges headlines, sub-headlines, slogans, illustrations, identification marks, text body etc.,
in a systematic manner. According to Sandage and Fryburger, advertisement layout is defined as “ The plan of
an advertisement, detailing the arrangement of various...
Thursday, 19 August 2021
TYPES/forms OF ADVERTISING
Advertising is the promotion of a company’s products and services though
different mediums to increase the sales of the product and services. Globally,
advertising has become an essential part of the corporate world. Therefore,
companies allot a huge part of their revenues to the advertising budget.
Advertising also serves to build a brand of the product which goes a...
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