MASS
COMMUNICATION
Mass communication means simultaneous
communication with the masses. The
vehicles of mass communication are known as mass media. The mass media mainly belong to two major
categories.
1) Print Media
2) Electronic Media
The print media
include newspapers, books, pamphlets, while radio, TV, Satellite, CTV,...
Socrates
"The only true wisdom is in knowing you know nothing."
Socrates
"To find yourself, think for yourself."
Nelson Mandela
"Education is the most powerful weapon which you can use to change the world."
Jim Rohn
"Success is nothing more than a few simple disciplines, practiced every day."
Buddha
"The mind is everything. What you think, you become."
Sunday, 22 January 2012
Communication Science and theories !
Communication is a study of part of human communication. According to Berger and Chaffee, 'communication science' defined as Communication science seeks to understand the production,
processing, and effects of symbol and signal systems by developing testable
theories, containing lawful generalizations, that explain phenomena associated
with production,...
Mass Communication
Mass Communication
Mass
communication is the extensive tool of group communication by the tools of mass
communication such as books, the press, the cinema, radio, television, video
and the internet. The term mass communication came into use in the late 1930.
Daniel Lerner termed mass media as mobility of multipliers and
Wilbur
Schramm...
Definition and meaning of Communication?
Communication is the production and exchange of
information with meaning by use of signs and symbols. It involves encoding and
sending messages, receiving and decoding them, and interpreting the information
and meaning. Communication saturates all
levels of human experience.
Communication is exchange of
ideas and meanings between two persons. Generally...
Thursday, 19 January 2012
Westley and MacLean’s Model of Communication-1957
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Westley and MacLean’s model of
communication
is proposed by Bruce Westley and Malcolm S. MacLean.
Westley served as a teacher at the
University of Wisconsin,Malcolm was director of University
of Journalism School and co founder of the University College at University of
Minnesota.
This theory can be work under two contexts,they are Interpersonal and Mass...