Socrates

"The only true wisdom is in knowing you know nothing." 

Sunday, 22 January 2012

ROLE OF COMMUNICATION

MASS COMMUNICATION Mass communication means simultaneous communication with the masses.  The vehicles of mass communication are known as mass media.  The mass media mainly belong to two major categories. 1)    Print Media 2)   Electronic Media The print media include newspapers, books, pamphlets, while radio, TV, Satellite, CTV,...

Communication Science and theories !

Communication is a study of part of human communication.  According to Berger and Chaffee, 'communication science' defined  as Communication science seeks to understand the production, processing, and effects of symbol and signal systems by developing testable theories, containing lawful generalizations, that explain phenomena associated with production,...

Mass Communication

Mass Communication Mass communication is the extensive tool of group communication by the tools of mass communication such as books, the press, the cinema, radio, television, video and the internet. The term  mass communication came into use in the late 1930. Daniel Lerner termed mass media  as mobility of multipliers and   Wilbur Schramm...

Definition and meaning of Communication?

Communication is the production and exchange of information with meaning by use of signs and symbols. It involves encoding and sending messages, receiving and decoding them, and interpreting the information and meaning.  Communication saturates all levels of human experience. Communication is exchange of ideas and meanings between two persons.  Generally...

Thursday, 19 January 2012

Westley and MacLean’s Model of Communication-1957

Westley and MacLean’s model of communication is proposed by  Bruce Westley and Malcolm S. MacLean. Westley served as a teacher at the University of Wisconsin,Malcolm was director of University of Journalism School and co founder of the University College at University of Minnesota. This theory can be work under two contexts,they are Interpersonal and Mass...