Monday, 16 January 2012


Posted by Josephine Baba On 07:09 10 comments


The process and effects of communication-1955

Wilbur Schramm's models presents a complete treatment of the fundamentals of communication.This model offers a classic general explanation of the nature of communication. According to Wibur Schramm, to know how communication works. It would be necessary to study the communication process in general when two people communicate with each other there occurs a sharing of information, idea, or an attitude. In this process of sharing  at least three elements are involved the source or the communicator, the message or the content, and the destination or the receiver.

It can happen within our self(Intra personal communication) or

two people(Inter personal communication)

each person acts as both sender and receiver and hence use interpretation.

It is simultaneously take place e.g. encoding, interpret and decoding.

In circular model we found that communication ending up where it started off.In fact as an communication goes on the noise get less and personality more helpful for effective communication.

If we consider that he source and encoder are one person decoder and destination are another and the signal is language. This diagram represents human communication.The personality box would get bigger and noise box would get smaller.

This model also known as " The process and Efeeects of communication"1955.  In this model he introduced the concept of field of experience.  In addition reemphasising the element of  source, message and destination. It suggested the importance of encoding and decoding process and role of field experience.

Advantage of Osgood- Schramm model of communication

Dynamic model- Shows how a situation can change

It shows why redundancy is an essential part

There is no separate sender and receiver, sender and receiver is the same person

Assume communication to be circular in nature

Feedback – central feature.


A good model of the communication cycle. Our students must imbibe, comprehend and research on these henceforth their communication would be enhanced and they would get promising results in all their communique.-Jason

this is interesting knowledge for those students who are preparing for net/jrf (india)exame as well as help for preparation for aal journalism related exams.

thanks and congratulation :-)
धन्यवाद और बधाई :-)

It really helps in preparing for my journalism exam .So ,thank you very much .And since you( the author ) seem like an expert in mass communication , can u please tell me how long would it take for me to study phd from now.I am right now a first year journalism student.

thank it really help me to prepair for communication exam

iam struggling to accomplish my goals as a public relations specialist.theory of communication does help

it helps to pass my 28th final exams..

it helps to pass my 28th final exams.Truly theory of communication do help day to day life

true its my prayer ul make it to ur best level and your dream also

iam struggling to accomplish my goals as a public relations specialist.theory of communication does help