OSGOOD- SCHRAMM Circular MODEL OF COMMUNICATION-1955 or
The process and effects of communication-1955
Wilbur Schramm's models presents a complete treatment of the fundamentals of communication.This model offers a classic general explanation of the nature of communication. According to Wibur Schramm, to know how communication works. It would be necessary to study the communication process in general when two people communicate with each other there occurs a sharing of information, idea, or an attitude. In this process of sharing at least three elements are involved the source or the communicator, the message or the content, and the destination or the receiver.
It can happen within our self(Intra personal communication) or
two people(Inter personal communication)
each person acts as both sender and receiver and hence use interpretation.
It is simultaneously take place e.g. encoding, interpret and decoding.
In circular model we found that communication ending up where it started off.In fact as an communication goes on the noise get less and personality more helpful for effective communication.
If we consider that he source and encoder are one person decoder and destination are another and the signal is language. This diagram represents human communication.The personality box would get bigger and noise box would get smaller.
This model also known as " The process and Efeeects of communication"1955. In this model he introduced the concept of field of experience. In addition reemphasising the element of source, message and destination. It suggested the importance of encoding and decoding process and role of field experience.
Advantage of Osgood- Schramm model of communication
Dynamic model- Shows how a situation can change
It shows why redundancy is an essential part
There is no separate sender and receiver, sender and receiver is the same person
Assume communication to be circular in nature
Feedback – central feature.