A social networking service (SNS) is an online vehicle for creating relationships with other people who share an interest, background. Social networking service users create a profile with personal information and photos and form connections with other profiles.
These users then use their connections to grow relationships through
sharing, emailing, instant messaging, and commenting. Social networking
services may also be referred to as a "social
networking site" or simply "social media."
·
A social networking service (SNS) is an online vehicle for creating
relationships with other people.
·
Social networking services are more commonly referred to as "social
networking sites" or "social media."
·
Social networking services business models are based on online
advertising.
Successful specialized Social networking services include YouTube,
Instagram, Twitter, LinkedIn, Reddit, Snapchat, Tumblr, Pinterest, and TikTok.
Facebook alone have over 2.91
billion users worldwide.
Social Networking Service
Characteristics
While social networking services may take many forms, and has several
characteristics
Some characteristics include:
·
User-generated content, such as photos, videos, and posts that inform other
users about the activities and interests of the poster.
·
The ability to connect individuals from all over the world, though some
platforms recommend that individuals know one another in real life before
connecting online.
·
They are free. Their business model is based on breadth of membership,
therefore charging for use would be counterproductive. Still, the possibility
remains that if a network grew large and useful enough, charging a fee may be
possible.
·
They connect people with common histories, such as school attendance,
work colleagues, or people who share a common interest.
·
They may help forge and develop relationships between people who share a
profession or business network.
·
They may be used to help individuals find information, products,
services, or resources that are relevant to them.
Social media dramatically change the media
landscape of the 21st century and consequently the way people communicate with
each other, bringing a new way to conceptualize public opinion.
What Is Social Media?
The term social media refers to
a computer-based technology that facilitates the sharing of ideas, thoughts,
and information through virtual networks and communities. Social media is
internet-based and gives users quick electronic communication of content, such
as personal information, documents, videos, and photos. Users engage with
social media via a computer, tablet, or smartphone via web-based software or applications.
More than 4.5 billion people use social media, as of October 2021.
Social media is an ever-changing and
ever-evolving field, with new apps such as TikTok
and Clubhouse coming out seemingly every year, joining
the ranks of established social networks like Blog, Facebook, YouTube, Twitter,
and Instagram.
All social media involve some sort of
digital platform, whether that be mobile or stationary. Social media allow some
form of participation.
BLOG
A blog is a website where
someone regularly records their thoughts or experiences or talks about a subject. In the early 2000s, blogging emerged in a variety of
forms when several political blogs were born. Today, there are more
than 570 million blogs on the
web.
A blog, a
shortened version of “weblog” is an online journal or informational
website displaying information in reverse chronological order, with
the latest posts appearing first, at the top. It is a platform where a writer
or a group of writers share their views on an individual subject.
What
is the purpose of a blog?
There are many reasons to start a blog ; the main
purpose of a blog is to connect you to the relevant audience.
Blog
structure
The appearance of blogs has changed over time, and
these days blogs include a wide variety of items and widgets. However, most
blogs still include some standard features and structures.
Here are common features that a typical blog will
include:
· Header with the menu or navigation bar.
· Main content area with highlighted or latest blog
posts.
· Sidebar with social profiles, favorite content, or
call-to-action.
· Footer with relevant links like a disclaimer, privacy
policy, contact page, etc.
Blogs need
frequent updates.
Blogs also
promote reader engagement.
Readers have a
chance to comment and voice their different concerns and thoughts to the
community.
Blog owners
update their site with new blog posts on a regular basis.
Definition
of a blogger: A blogger is someone who runs and controls a blog. He or she
shares his or her opinion and knowledge on different topics for a target
audience. A blogger is
someone who writes regularly for an online journal or website.
A political blogger might
provide weekly commentary on current events.
A personal blogger keeps a website which may include diary-like entries,
photographs, and links to other sites. Such a blog is a record of how the
blogger spends her days — vacations, weekend outings, books and movies she's
watched, and so on. Fashion bloggers might take photos of outfits or link to
shopping sites, and pop culture bloggers might recap last night's TV
shows. Blogger comes from blog, first used in 1998
as shorthand for weblog.
Social media allows you to
do at least four important things:
·
Discover new ideas and trends.
·
Connect with existing and new audiences in deeper ways
·
Bring attention and traffic to your work.
·
Build, craft and enhance your brand.
Facebook is a social networking website launched in February 2004
Facebook, with more
than two billion users worldwide, is the most powerful and influential of the
social networks. It is a great way to connect with family, friends and friends
of friends. It remains mainly a personal network for most people, but it is
useful for business and professional outreach as well. Facebook was founded by Mark Zuckerberg and others
when he was a student at Harvard; though when the site was initially launched,
it was restricted to Harvard students only. Later the privilege was extended to
high school students and later to everyone that is 13 years or older (Boyd,
2007). As of July 2010. Facebook was
ranked as the most used social
network worldwide.
YouTube
YouTube provides forum for people to connect, inform, and inspire others across the globe and
acts as a major distribution platform for original content creators and advertisers, large and small.
YouTube is
based in San Bruno, California and uses Adobe Flash Video technology to
display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
In November 2006, within a year of its launch, YouTube was purchased by Google
Inc. in one of the most talked-about acquisitions to date.
YouTube has
entered into a number of partnership relations with content providers such as
CBS, BBC, Universal Music Group, Sony Music
Group, Warner Music Group, NBA, The Sundance Channel and many others (YouTube,
2005). YouTube offered the public
a beta site of the site in May 2005, six months before the official launch in November
2005. The site grew rapidly, and in July 2006, the company announced that more
than 65,000 new videos were being uploaded every day, and that the site was
receiving 100 million video views per day (YouTube, 2005).
Twitter gained a lot of
popularity first because it offered more different options such
as micro blogging and
secondly because it was used by some celebrities. Twitter is a free
social networking microblogging service that allows registered
members to broadcast short posts called tweets. Twitter members can broadcast tweets and
follow other users' tweets by using multiple platforms and devices. Tweets and
replies to tweets can be sent by cell phone text message, desktop client or by
posting at the Twitter.com website
Tweets,
which may include hyperlinks, are limited to 140 characters, due to the
constraints of Twitter's Short Message Service (SMS) delivery system. Because tweets
can be delivered to followers in real time, they might seem like instant
messages to the novice user.
GOOGLE BUZZ
Google buzz is a social networking and messaging
tool that integrates a web-based email program which will work through the
popular Gmail service, will allow users to post status updates, photos and
links to members of their network, as well as pull in their activity on other sites
like Twitter or Facebook .
Posts
0 comments:
Post a Comment