KNOWLEDGE OF AP STYLE
Most
media outlets use AP style—the style established and constantly updated by the
Associated Press—as the foundation for basic news and media writing. AP style
provides consistency in writing across media outlets and publications. The
stylebook is available both online and in hard copy. In general, AP style has
evolved to ensure that media writing is accurate, impartial, and clear to the
audience.https://www.apstylebook.com/
KNOWLEDGE OF GRAMMAR AND PUNCTUATION
Media
professionals need to hold a high
standard when it comes to knowledge of grammar and punctuation. here are a few
basic grammar and punctuation rules:
Use simple sentences that follow the subject, verb, object order (example: Rama killed Ravana).
- Use active, not passive voice.
Active voice helps with clarity and concise writing. Understand word
choice and meaning:
- affect, effect
- its, it’s
- they’re, their, there
- accept, except
- நிலா, விலா,விழா,
- கலை, களை,
- பயன்பாடு,பயண்பாடு
- குலம், குளம்,
- பழம்,பலம்,
- மலை,மழை,
- Be aware of comma uses:
- Set off modifiers and Separate an introductory
phrase or word, Before a conjunction, When writing a series of items
(three or more).
ABILITY TO SIMPLIFY INFORMATION
As a media professional, you
will need to synthesize and make sense of a great deal of information for our
audience, often under a strict deadline. It is very essential to have a good
storytelling skill, and the ability to focus on the essential information.
FOCUS ON ACCURACY AND DETAILS
When we write for the media, we
represent not only our personal brand but also the broader organization for
which you are producing content.
Precise writing and
transparency give newsrooms credibility; misinformation can severely diminish
the integrity of the media outlet.
There are types of accuracy
- Document accuracy refers to the proper coverage of our
topics in appropriate detail. Often an accurate document needs to focus
clearly on a problem. These writing tools help us to focus our writing
effort .
- Stylistic accuracy concerns the careful use of language to
express meaning.
Ø Accurate language requires the careful use of paragraph and sentence structure
and word choice to
describe and analyze our topics effectively.
Ø As a writer, you gain command of accuracy by studying
the elements of style and by learning to apply those elements to our drafting, revising, editing,
and proofreading.
Ø Stylistic accuracy is also a matter of using words precisely.
3.
Technical
accuracy requires stylistic accuracy but is
not based solely on it. Technical accuracy depends on the writer's conceptual
mastery of the subject and its vocabulary, as well as on his or her ability to
analyze and shape data with a minimum of distortion.
WRITING
OBJECTIVELY
The word objective refers to facts that are provable or verifiable. Objective writing is writing that you
can verify through evidence and facts. writing objectively means remain as
neutral as possible through the use of facts, statistics, and research. This
type of writing is best for a writer
need to present unbiased information to an audience and then let them determine
their own opinion.
Objectivity is one of the
principles of journalism, according to the code of ethics of the Society of
Professional Journalists. Media writing should provide well-rounded analyses
and stories that include all major perspectives.
Being objective means a journalist
must concerned about facts and are not influenced by personal feelings or
biases.
Try to consider both sides of an
argument and avoid making value judgements by using words such as wonderful or
appalling.
Techniques for making your writing more
objective
Be
clear in expressing your ideas:
several ⇒ 10, most of the population
⇒ 70%,
some time ago ⇒ three years ago; or in 2006
Avoid
intensifiers which can tend to exaggerate writing in an inaccurate , subjective
way:
- For example, awfully, very, really.
Balanced
in your work, professional and believable:
- Try to avoid making value judgements
through use of words such as amazing or dreadful.
First vs. third person
- First person: I, we, me, us
- Second person: you
- Third person: he, she, it, they, him,
her, them
It is appropriate to use the first
person (e.g. reflective writing). However, for other assignments the third
person is preferred. Sometimes a mixture of the first and third person should
be used for different purposes.
CLARITY
Media professionals generally
write for a large, mainstream audience. Clear and concise writing makes it
easier for a wide variety of groups to understand the core message. Complex
sentence structures and jargon writing are not appropriate for diverse populations.
Use simple sentences to get your point across.
- Coherent, intelligible meaning , readers can understand the writing and what the author is trying to say, to a reasonable degree)
- Sharpness of image or idea
AVOID SUBJECTIVE WRITING
A subjective point of view is something based on one’s opinions,
perspectives, beliefs, discoveries, desires, and feelings. It has no concern
with right or wrong, other than the person’s opinion of what is right and
wrong. Likewise, subjective writing or point of view is based on the writer’s
own observation and experience. It focuses on the writer’s personal point of
view and not built on facts that others see or things others go through.
Third person point of view can also be
subjective. It is known as “limited omniscience,” in which a writer knows every
detail about a character and sees the
whole story through
that character’s eyes.
Examples of subjective sources of
information
- Personal letters
- Diaries
- Blogs
- Social media posts
Difference between Subjective and Objective
The major difference between subjective
and objective is that subjective information is based on just one person’s
feelings, assumptions, and opinions. It has a viewpoint of that person
regardless of information or arguments it offers. Objective, on the other hand, is the
information a writer or speaker provides outside of his/her personal opinions
or feelings. It is based on facts.
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