Slogan writing

 Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

A slogan (/ˈsloʊɡən/) derives from the Gaelic "sluagh-ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. 

This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services.

 In the UK, they are called end lines or straplines. In Japan, advertising slogans are called catch copy .

Slogans and their accompanying campaigns are some of the best tools advertisers have to connect with their audiences. They give integrity to a brand or product. They are a quick and efficient way to grab attention and build awareness around a given product or brand. But even though these short phrases look like they’re easy to create, a lot of time and effort has to go into to crafting a perfect slogan, especially if you want it to stick in people’s minds and persuade them to act. So what goes into crafting a famous slogan?

Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach.

A slogan is a phrase, usually only a few words in length, that is highly memorable. Good slogans are punchy, effective, and powerful snippets that advertisers use to promote a product, brand, company, or certain aspect of a given product.

Slogans often appear with the logo of a brand, and usually their goal is to emulate the mission statement of an organization or the intention behind a product. Slogans can be highly effective for advertisers; if they can create one that sticks, they can craft a lasting image of the organization that will exist maybe even years after a product has left shelves.

Red Bull — “Red Bull Gives You Wings”

Nike – “Just Do It”

Walmart – “Save Money, Live Better”

Disney – “The Happiest Place on Earth”

McDonalds – “I’m Lovin’ It”

Apple – “Think Different”

 Nikon — “At the Heart of the Image”

Adidas — “Impossible Is Nothing”

Gillette — “The Best a Man Can Get”

Visa — “It’s Everywhere You Want to Be”

 The New York Times — "All the News That's Fit to Print"

 Panasonic — “Ideas for Life”

Google — “Don’t Be Evil”

7 Up  — "The Un-cola"

The art of slogan writing

1. Keep it Short and Simplicity

a slogan  needs to be short. Generally, keeping a slogan under eight words, will ensure that using all 8 words as effectively as possible. 

The main element that all effective slogans share is that they are simple. They convey a simple message that is easy to remember. One of the best is Target’s “Expect more. Pay Less.” The message is obvious: you can buy a lot of stuff cheap at Target, yet it is easy to remember. A consumer will be able to get the message instantly from that catchphrase.

2. Lasting Impression

The next characteristic that all effective taglines display is that they are memorable. A prime example of this is the classic slogan: “It’s the Real Thing.” When most of us think of Coke, we remember the tagline. It’s different and it is memorable, but it conveys a simple message: there is only one Coca-Cola and it is worth paying for.

3.  Brand Enhancement

Any catchphrase you develop should compliment and strengthen your brand.  State Farm’s tagline never seems to change.  It’s, “Like A Good Neighbor, State Farm Is There.”  Given that there entire brand revolves around better service, local agents and more comprehensive coverage, that simple line speaks to all three in a memorable way.  If they used Geico’s very casual, price-oriented, “A 15 minute call could save you 15% or more on car insurance” it would feel ill-fitting for their brand and their value proposition. 

4. Don’t Get too Fancy with Your Word Choice

When it comes to word choice, keep it simple. 

5. Be Honest

 A slogan should  honestly portray a product or brand. .

6. slogan is to current one not expire

Don’t include references to current events or social/political climates. The world is always changing, evolving, and growing. Slogan must be  current, it won’t be relatable into the future.

7. Make Sure its Powerful without any Added Effects

The most successful famous advertising slogans can stand alone.  Slogans run alongside logos but don't need any context or boost from other images and phrases

Best Indian Brand Slogans

Indian  Brand	Slogan
Amul	The taste of India
Pepsi	Yehi hain right choice baby
Thums Up	Taste The Thunder
Surf Exel	Daag Acche Hai
Tata Safari	Reclaim Your Life
Asian Paints	Har Khar Kuchch Kahta hein
Air Deccan	Simplifly
Rasna	I love you Rasna
Frooti	Fresh N Juicy
Coca Cola	Thanda Matlab Coca Cola
Raymond’s	The Complete Man
Bajaj	Hamara Bajaj
Dairy Milk	Swad Zindagi Ka
Bingo	No Confusion, Great Combination
Boost	Boost is the secret of our energy
Polo	The mint with a hole
Lifebuoy	Lifebuoy hai jahan, tandrusti hai wahan
CEAT	Born Tough
MRF	Tyres With Muscle
Idea	An Idea can Change your life
Hutch	Where ever you go , our network follows
Maggi	Taste Bhi, Health Bhi
Ondia	Neighbor’s Envy , Owner’s Pride
Kingfisher	The King of Good Times
Airtel	Express Yourself
Fevicol	Fevicol ka mazboot jod hai Tootega nahi!
Hero Honda	Desh ki Dhadkan
Indian Army	Do you have it in you?
Malaya Manorama	Nobody Delivers Kerala Better
Tata Sky	Isko laga dala to life to life zinga lala
LIC	Zindagi ke Saath bhi, zindagi ke baad bhi
Nike	Bleed Blue
Wills	made for each other
Lux	Beauty bar of film stars
Chlormint	Dobara mat poochna
Tata Salt	Desh ka namak
Big Bazar	Isse sasta aura cha kahin nahi
The Economic Times	Journalism of Courage
Videocon	The Indian Multinational
Mentos	Dimag ki batti jaja de
Kit Kat	Have a break, have a kit kat
Red FM	Bajate raho
Radio Mirchi	It’s Hot!
Taj Mahal	Wah Taj!
Telegraph	The Unputdownable
ICICI	Hum hain na
Sprit	Bujhaye pyas, baaki all, bakwas!
Alpenlibe	Jee lalchaye, raha na jaye
Lays	No one can eat just one
HDFC std Life Times of India	Jiyo sar utha ke Practicing Journalism of courage What companies do these famous slogans belong to? 1.      “I’m loving it” _________________________________________ 2.     “The fresh food people” _________________________________________   3.     “Oh, what a feeling!” _________________________________________   4.     “Maybe she’s born with it, maybe it’s _______” _________________________________________   5.     “Work Rest Play” _________________________________________   6.     The burgers are better at _________” _________________________________________   7.     “There are some things money can’t buy, for everything else, there’s ________________”     8.     “It gives you wings” _________________________________________ 9.     “Just do it” _________________________________________   10. “___________, the best a man can get”   11. “Think Different” ________________________________________ 12. “Life’s good” _________________________________________   13. “Have a break, have a __________”      _________________________________________ 14. “Impossible is nothing” _________________________________________ 15. “Finger-licking good” _________________________________________ 16.  “Eat Fresh” _________________________________________ 17. “Lucky, you’re with ______” ________________________________________ 18. “For a hard earned thirst” _________________________________________   19. “Tired? Stressed? You’ll feel better on ______” _________________________________________