Types of Speech delivery

There are for basic types of delivery 

1. extemporaneous, 
2. impromptu, 
3. manuscript, and 
4. memorises.     
1. Extemporaneous:                                                                                An Extemporaneous speech is planned in advance but presented in a direct, spontaneous manner. This type of speech are are conversational in tone. It give the audience members the impression that are talking to them directly and honestly.It have some disadvantages. It is difficult to keep exact time limits to be exact in wording or to be grammatically perfect with an extemporaneous speech.                                                              
2. Impromptu:                                                                                            An impromptu speech is spontaneous by definition but delivery style that is necessary for informal talks, group discussions, and common on others speeches.                                                    
3. Manuscript:                                                                                                                     Manuscript speeches are read word for word from a prepared text. They are necessary when you are speaking for the record as when speaking at legal proceedings or when presenting scientific findings.                                                                       
4. Memorised:                                                                                          Memorized speeches those learned by heart are the most difficult and often the least effective. They often seem excessively formal. 

Source: Page No 339-342 Public communicationUnderstanding Human communication-Tenth Indian edition, Ronald B Adler& George Rodman, Oxford University press

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Public Communication

Sample Speech

https://www.youtube.com/watch?v=BsPLJOjekZUPublic speaking involves communicating information before a large audience, talking to a crowd of people. In public speaking, the information is purposeful and meant to inform, influence or entertain a group of listeners.

There are five elements of public speaking, who is saying what to whom using what medium with what effect. In other words, who is the source of the message. What is the message itself.Whom is the audience, while the medium is the actual delivery method and ending in the effect. 

Nammalwar 

Choosing your topic

The first step of a speaker is to choose the topic to . Once we have chosen a topic we can be on the lookout for ideas. We can pop up in a variety of ways, we can surfing the Web, talking to friends, or listening to a lecture in class.  After  choose our topic we can begin developing it.face 

1. Defining Purpose

The first step in understanding the purpose is to formulate a clear and precise statement of that purpose.

• General Purpose .  Their are three types of general purpose, the purpose is general one.

1. To Entertain: To give our audience an enjoyable listening experience.
2. To Inform: To enlighten our audience by teaching it something.
3. To Persuade: To move our audience toward a new attitude or behaviour.

• Specific Purpose: This purpose is a specific one, our speech to accomplish a purpose.

1. Result oriented:                                                                                                                        A result oriented purpose means that our purpose is focused on the outcoming we want to accomplish with our audience members. For example  our purpose is to tell our audience about organic farmimg. 
2. .Specific:                                                                                                                                     To be effective a purpose statement should  be worded specifically . After our speech we would realise  the purpose  achieved and the audience will be able to following organic farming and decide to cultivate their farm through . organic method
3. Realistic:                                                                                                                                We need to design a purpose that has a reasonable chance of sucess. After listening our speech  , audience will be able to list four sample steps to take to avoid becoming a victim of   fertilise using agriculture.           

2. Analysing the speaking Situation

Before choosing a speech topic, speakers should perform an audience analysis to determine what topics might be appropriate and of interest to this specific group.  The speaker has little information to decide what to cover and how to approach the audience; the competition judge has little information to assess the likely effectiveness of the effort. Speakers with specific audiences in mind generally present a clearer message.

The listener

1. Audience Analysis: at least three types of audience  we are likely to encounter. They are passers by, captives and volunteers. Passersby, as the name implies are peopl who are not much interested. Captives are audience members who have gathered for some reason beside the joy of hearing a speech. Volunteers are audience members who gathered together because of common interest. Students in elective courses especially those with long waiting lists social organisation and action groups.
2. Demographics
3. The Occasion

3. Gathering Information

We can collect information through various method they are
Internet Research
Library Research
Survey  Research
Interviewing
sample speech



 


Introduction
Body
Conclusion

Source Ronald B Adler& George Rodman-Understanding  Human Communication

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Paralanguage-Meta communication

Paralanguage is most similar to verbal communication; however, it sends nonverbal messages in all phases of the communication process. Paralanguage refers to not what is said, but how it is said. Some of the characteristics of paralanguage include volume, rate, rhythm and pitch.

The major role of paralanguage is to express emotion. 

For example, research says that lower pitched voices are seen as more creditable.  Voice tone is used to detect deception, so a proper tone is most desirable.  Another form of para language is a raised pitch which would indicate emphasis, interest and excitement. 

Another form of nonverbal communication includes the pause, or use of silence.  Silence gives the idea a chance to be absorbed . 

Meta communication
The term meta communication to describe message that refers to other messages. Meta communication is an important method of solving conflicts in a constructive manner. It is not only tool for handling problems but a way to reinforce the good aspects of a relationship.

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NONVERBAL COMMUNICATION FUNCTIONS

source

Verbal and nonverbal communication  are interconnected elements in every act of communication. Non verbal behaviors can operate in several relationships with verbal behaviors.

REPEATING

The repetition is not just favour one in communication.  People can communicate effectively by gestures accompanied with words .

COMPLEMENTING

 Nonverbal behavior can reinforce what’s been said. Complementing nonverbal behaviors match the thoughts and emotions the communicator is expressing linguistically. You can appreciate the value of this function by imagining the difference between saying “thank you” with a sincere facial expression and tone of voice, and saying the same words in a deadpan manner.

SUBSTITUTING

Many facial expressions operate as substitutes for speech. It’s easy to recognize expressions that function like verbal interjections and so on.  Nonverbal substituting can be useful when communicators are unwilling to express their feelings in words. A parent who wants a child to stop being disruptive at a party can flash a glare across the room without say.

ACCENTING

We use nonverbal devices to emphasize oral messages. Pointing an accusing finger adds emphasis to criticism. Accenting certain words with the voice (“It was your idea!”) is another way to add nonverbal emphasis.

 REGULATING

Nonverbal behaviors can serve a regulating function by influencing the flow of verbal communication. We can also regulate conversations nonverbally by nodding (indicating “I understand” or “keep going”), looking away (signaling a lack of attention), or moving toward the door (communicating a desire to end the conversation).

CONTRADICTING

Some of the ways in which people contradict themselves are subtle, mixed messages have a strong impact. As we grow older, we become better at interpreting these mixed messages. Children between the ages of six and twelve use a speaker’s words to make sense of a message. But as adults, we rely more on nonverbal cues to form many impressions. For example, audiences put more emphasis on deliberate behavior (like the “thumbsup” sign) and unintentional cues (like facial expressions) can complement, contradict, or substitute for spoken messages. 

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Language is a social institution

source:- http://ocw.mit.edu/courses/global-studies-and-languages/21g-034-media-education-and-the-marketplace-fall-2005/Language is essentially social and is probably not definable in terms of any individual psychological system. Language is a part of the culture of human communities that is shaped over historical time.The best way to understand phonemes, phonological patterns (and words too) is that they are social products created by a human community. A speaker community is a `complex adaptive system’ that creates over time a partially structured set of sound patterns for coordinating activity.

 Individual speakers are exposed to many of these patterns and imitate them as best they can. . a speaker has no choice but to induce his own idiosyncratic auditory version of linguistic conventions, a lexicon, phrases, idioms, constructions, etc. Typically the speaker does not have clear intuitions about any of the actual linguistic units. Of course, those of us who are literate have a vivid orthographic model for a language based on the alphabet, a recently engineered technology. Ordinary speakers have no alphabet. While a language does have some roughly alphabet-like properties, alphabets provide a completely inadequate representation of language.But alphabetical writing is a technology which achieved roughly its modern form about 3000 years ago.One major consequence of the development of literacy in the middle east was the growth of the institution of schooling for teaching literacy to children.Alphabetical writing is certainly very useful, but letters are artifacts. It is difficult to learn to interpret letter sequences as syllables and syllables as letter sequences, so we start teaching children as young as possible.

Traditional View: Language as a mental code 

The standard idea about language for at least the past century is that it consists of discrete sound units composed into discrete words which are, in turn, composed into sentences. 

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Aspects of Language

How to Learn a Language and a Culture Language in Society -(Aspects of Language)

Source:-http://strategyleader.org/langlearn/langaspects.html

Cultural

Culture is the context of the social encounters between human beings, which involve language.  Each cultural group has a mother tongue and may have one or more additional languages.  The culture of a community is integrally related to the language they speak.  However, many different peoples may speak the same or very similar language, but still differ somewhat culturally.  

Spanish, Swahili and French are examples of multi-national, multi-ethnic languages. Same as Tamils from various locality differ according to their cultural background.  Thus the people's identity  differ from others who may speak the same language, due to different sets of experiences and the resulting different sets of expectations exist even in the same language "community."   Language is a medium of interaction in social relationships.

Communication events involve exchange of cultural information. 

Social

Language is a social medium, and thus a social skill.  Language is a major component in social events, communication events, interaction with other people. Learning language as a social skill heightens memory and competency.   Languages are used by social groups (families, clans, tribes, societies) to manage their relationships and cultural roles, obligations and interrelationships.

Cognitive

Language is not information, but the format for processing information -- not explanation, but mastery. This enables the learner to approach natural, spontaneous production, based on thought and intent. The real cognitive aspect of language is in our use of the language to think.   The language as they speak it leads us to think as they think.

Conscious awareness of the models and structures may help the learner master the structures rather than be limited by them. But the models must be mastered, in order for thought to flow into communication. This is done through practice and use.

 This cognitive culture, woven into the fabric of the language, is called world view.

Physical

Language is a motor skill. A new language will feel funny, and difficult to produce.  The tongue, lips, throat and other speech apparatus have to learn new positions and sequences of positions.

This takes preparation, practice, mastery and training. 

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PERSONAL LISTENING STYLES

CONTENT-ORIENTED

 listeners are most interested in the quality of messages they hear. They want to seek details and are good at analysing an issue from several perspectives. Content oriented listeners often enjoy ideas for their own sake and are willing to spend time exploring them in thorough exchanges of ideas. A content-oriented approach is valuable when the goal is to evaluate the quality of ideas and when there is value in looking at issues from a wide range of perspectives. A content-oriented approach can take more time than others may be willing to give, and the challenging of ideas that comes with it can be perceived as overly critical or even hostile.

PEOPLE-ORIENTED

People-oriented listeners are especially concerned with creating and maintaining positive relationships. 

Those who are people-oriented show a strong concern for others and their feelings. They are external in focus, getting their energy from others and find much meaning in relationships, talking about 'we' more than 'you' or 'they'.

They tune into others’ moods,and they respond to speakers’ feelings as well as their ideas. People-oriented listeners are typically less judgemental about what others have to say than are content-oriented types: They are more interested in understanding and supporting people than in evaluating them. It is easy to become overly involved with others’ feelings.

ACTION-ORIENTED

People who are time-oriented have their eyes constantly on the clock. They organize their day into neat compartments and will allocate time for listening, though will be very concerned if such sessions over-run. Action-oriented listeners want speakers to get the point quickly, be concise and focus on work expectations. They are confident, critical, focused on solving problems and want to get tasks done.  Action listeners are not concerned with establishing relationships or listening to a drawn-out story. Effective communication with action-oriented listeners needs to be direct, organized and delivered at a fast but controlled pace.source

Action-oriented listening is most appropriate when taking care of business is the primary concern: Such listeners keep a focus on the job at hand and encourage others to be organized and concise. Action-oriented listeners seem to minimize emotional issues and concerns, which may be an important part of business and personal transactions.

 TIME-ORIENTED

Time-oriented listeners are most concerned with efficiency. They view time as a scarce and valuable commodity.  They grow impatient when they view others as wasting it. A time orientation can be an asset when deadlines and other pressures demand fast action. On the other hand, a time orientation can put off others when it seems to disregard their feelings. Also, an excessive focus on time can hamper the kind of thoughtful deliberation that some jobs require.

INFORMATIONAL LISTENING

 Informational listening is the approach to take when you want to understand another person. When you are an informational listener, your goal is to make sure you are receiving the same thoughts the other person is trying to convey

CRITICAL LISTENING

Critical listening is a form of listening that if usually not mentioned, since it involves analysis, critical thinking and judgement. Whereas the goal of informational listening is to understand a speaker, the goal of critical listening (also called “evaluative listening”) involves evaluating an idea to test its merit. In this sense, we could say that non critical listeners are unquestioning, or even naive and gullible.

While experts on learning and communication almost universally demean the importance and value of critical listening, when it comes to real life, listening critically is used every day.

For example, if there's an upcoming election and you need to decide who to vote for, you probably use some form of critical listening when you watch a televised debate. You listen, AND you evaluate. The key though, is to try to understand the other person FIRST, before one evaluates.

EMPATHIC LISTENING 

We listen both informationally and critically out of self-interest. In empathic listening, however, the goal is to build a relationship or help the speaker solve a problem. Empathic listening is the approach to use when others seek help for personal dilemmas. Empathic listening is also a good approach to take when you simply want to become better acquainted with others and to show them that their opinions and feelings matter to you. Empathic listening can accomplish both of them, because when listening helps another person, the relationship between speaker and listener. 

When we listen empathetically, we go beyond sympathy to seek a truer understand how others are feeling. This requires excellent discrimination and close attention to the nuances of emotional signals. When we are being truly empathetic, we actually feel what they are feeling. In order to get others to expose these deep parts of themselves to us, we also need to demonstrate our empathy in our demeanour towards them, asking sensitively and in a way that encourages self-disclosure.

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Reasons For Poor Listening

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Listening effectively is hard work.The physical changes that occur during careful listening show the effort it takes: Heart rate quickens, respiration increases,and body temperature rises.20 Notice that these changes are similar to the body’s reaction to physical effort.This is no coincidence, because listening carefully to a speaker can be just as taxing as more obvious efforts.You can manage the effort that’s required to listen well if you prepare yourself for the task. If you know that passive listening won’t be enough, you can invest the energy to understand others. 

MESSAGE OVERLOAD

The amount of speech most of us encounter every day makes careful listening to everything we hear impossible. As many of us spend as much as one-third of the time we’re awake listening to verbal messages—from teachers, coworkers, friends, family, salespeople, and total strangers. This means we often spend five hours or more a day listening to people talk. It is  impossible for us to keep our attention totally focused for that amount of time. Therefore,we have to let our attention wander at times.

RAPID THOUGHT

Listening carefully is also difficult for a physiological reason. The average person speaks between 100 and 140 words per minute. Thus,we have a great deal of mental “spare time” to spend while someone is talking. But instead of listening we are tempted thinking about personal interests, daydreaming, planning a rebuttal, and so on.

PSYCHOLOGICAL NOISE

Another reason why we don’t always listen carefully is that we’re often wrapped up in personal concerns. We give more importance to  our  messages than others are sending. Everyone’s mind wanders at one time or another, but excessive preoccupation is both a reason for and a sign of poor listening.

PHYSICAL NOISE

 The world in which we live often presents distractions that make it hard to pay attention to others. The sound of traffic, music, others’ speech, You can often listen better by insulating yourself from outside distractions. This may involve removing the sources of noise: turning off the television, shutting the book you were reading, closing the window, and so on. In some cases, you and the speaker may need to find a more hospitable place to speak in order to make listening work.

HEARING PROBLEMS

Sometimes a person’s listening ability suffers from a hearing problem—After a hearing problem has been diagnosed, it’s often possible to treat it. The real tragedy occurs when a hearing loss goes undetected

FAULTY ASSUMPTIONS

 We often give others a mental brush-off because we assume their remarks don’t have much value. When one business consultant asked some of her clients why they interrupted colleagues, she received the following responses: My idea is better than theirs. The egotism behind these comments is stunning. Dismissing others’ ideas before considering them may be justified sometimes, but it’s obviously a mistake to rule out so much of what others say . . . especially when you consider how you would feel if other people dismissed your comments without hearing you out. The key to success seems to be the ability to speak well. Another apparent advantage of speaking is the chance it provides to gain the admiration, respect, or liking of others—or so you may think. Tell jokes, and everyone may think you’re a real wit. Men typically interrupted conversations far more than women. Their goal was usually to control the discussion. Women interrupted for very different reasons: to communicate agreement, to elaborate on the speaker’s idea, or to participate in the topic of conversation.

 CULTURAL DIFFERENCES The way members of different cultures communicate can affect listening.24 For instance, one study of young adults in various countries showed marked differences in listening preferences. Young Germans favored an action-oriented approach: They engaged speakers directly and were highly inquisitive.This style contrasts with the indirect approach of high-context Japanese listeners.Young Israelis were also less vocal than Germans and focused on careful analysis of others’statements.By contrast,young Americans emphasized the social dimension of a conversation and were more focused on how much time a conversation was taking.

 MEDIA INFLUENCES A final challenge to serious listening is the influence of contemporary mass media, especially television and radio. A growing amount of programming consists of short segments: news items,commercials,music videos, and so on. (Think of Sesame Street and MTV.) 

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OVERCOMING CHALLENGES TO EFFECTIVE LISTENING-Faulty listening behavious

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Despite the importance of good listening,people seem to get worse at the skill as they grow older. Ninety percent of first-grade children could repeat what the teacher had been saying,and 80 percent of the second-graders could do so; but when the experiment was repeated with teenagers, the results were much less impressive. Only 44 percent of junior high students and 28 percent of senior high students could repeat their teachers’ remarks.

PSEUDOLISTENING

PSEUDOLISTENING is an imitation of the real thing. Pseudo listeners give the appearance of being attentive: They look you in the eye, nod and smile at the right times, and even may answer you occasionally. Behind that appearance of interest, however, something entirely different is going on, because pseudo listeners use a polite facade to mask thoughts that have nothing to do with what the speaker is saying.

SELECTIVE LISTENING

Selective listeners respond only to the parts of a speaker’s remarks that interest them, rejecting everything else. All of us are.

DEFENSIVE LISTENING

Defensive listeners take innocent comments as personal attacks. Teenagers who perceive parental questions about friends and activities as distrustful snooping are defensive listeners

AMBUSHING

 Ambushers listen carefully, but only because they are collecting information to attack what you have to say. The cross-examining prosecution attorney is a good example of an ambusher.

INSULATED LISTENING

insulated listeners simply fail to hear it or, rather, to acknowledge it. If you remind them about a problem—perhaps an unfinished job, poor grades, or the like—they’ll nod or answer you and then promptly forget what you’ve just said.

 INSENSITIVE LISTENING

Insensitive listeners are the final example of people who don’t receive another person’s messages clearly. People often don’t express their thoughts or feelings openly but instead communicate them through subtle and unconscious choice of words or nonverbal clues or both. Insensitive listeners aren’t able to look beyond the words and behavior to understand their hidden meanings. Instead, they take a speaker’s remarks at face value.

STAGE HOGGING

Stage hogs (sometimes called “conversational narcissists”) try to turn the topic of conversations to themselves instead of showing interest in the conversation. Interruptions are a hallmark of stage hogging. Besides preventing the listener from learning potentially valuable information ,stage hogging can damage the relationship between the interrupter and the speaker. 

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MISCONCEPTIONS ABOUT LISTENING

 Listening is misunderstood by most people. Because these misunderstandings so greatly affect our communication, we need to take a look at four common misconceptions that many communicators hold.

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1. Listening and Hearing Are Not the Same Thing

 Hearing is the process in which sound waves strike the eardrum and cause vibrations that are transmitted to the brain. Listening occurs when the brain reconstructs these electrochemical impulses into a representation of the original sound and then gives them meaning. Barring illness, injury, or earplugs, hearing can’t be stopped.  Your ears will pick up sound waves and transmit them to your brain whether you want them to or not. Listening, however, isn’t automatic. Many times we hear but do not listen. Sometimes we deliberately tune out unwanted signals: .

Listerning  consists of several stages.

Ø  a).After hearing, the next stage is ATTENDING—the act of paying attention to a signal. An individual’s needs, wants, desires, and interests determine what is attended to, or selected

Ø  b) The next step in listening is UNDERSTANDING—the process of making sense of a message. In addition to these steps, understanding often depends on the ability to organize the information we hear into recognizable form. The successful understanding consists number of factors, most prominent among which were verbal ability, intelligence, and motivation.

Ø  c). RESPONDING to a message consists of giving observable feedback to the speaker. Offering feedback serves two important functions: It helps you clarify your understanding of a speaker’s message, and it shows that you care about what that speaker is saying.

Good listeners showed that they were attentive by nonverbal behaviors such as keeping eye contact and reacting with appropriate facial expressions. A slumped posture, bored expression, and yawning send a clear message that the audience are not tuned in to the speaker. Listening isn’t just a passive activity. As listeners we are active participants in a communication transaction.

d)The final step in the listening process IS REMEMBERING. This is true even if people work hard at listening. A listener can be remembered only half of after were retained. Within two months half of the half is forgotten, that is we remember 25 percent of the original message. People start forgetting immediately (within eight hours the 50 percent remembered drops to about 35 percent).

2. Listening Is Not a Natural Process

Another common myth is that listening is like breathing: a natural activity that people do well. The truth is that listening is a skill much like speaking: Everybody does it, though few people do it well. Listening requires Effort Most people assume that listening is fundamentally a passive activity in which the receiver absorbs a speaker’s ideas, rather the way a sponge absorbs water. Every kind of listening requires mental effort by the receiver. And experience shows that passive listening almost guarantees that the respondent will fail to grasp at least some of the speaker’s ideas and misunderstand others.

All Listeners Do Not Receive the Same Message When two or more people are listening to a speaker,we tend to assume that they all are hearing and understanding the same message. In fact, such uniform comprehension isn’t the case. Physiological factors,social roles,cultural background,personal interests, and needs all shape and distort the raw data we hear into uniquely different messages. 

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Visual communication is communication through a visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication  relies on vision,The expression of ideas and information using visual forms or aids.  Visual communication involves the use of visual elements, such as drawings, illustrations and electronic images, to convey ideas and information to an audience. It has a greater power to inform, educate, or persuade a person or audience.   Visual communication is everywhere today, from electronic media like Web pages and television screens to environmental contexts such as road signs and retail displays.   Body language including gestures are part of such communication. Visual communications is a multidisciplinary field that combines traditional art with contemporary software applications to create images intended to convey a message.

Human communication has existed for about 30,000 years. In the beginning of recorded history, the vast majority  communication was not text based. Textual communication has been with us  for only 3,700 years. With the invention of tools like Gutenberg's movable type printing press in 1450,leads to  text as center stage and that period graphics were too costly to include .    The culture itself moves from textual to visual literacy. 

1)Cognitively: Graphics expedite and increase our level of communication. They increase comprehension, recollection, and retention. Visual clues help us decode text and attract attention to information or direct attention increasing the likelihood that the audience will remember.

2) Emotionally: Pictures enhance or affect emotions and attitudes.  Graphics engage our imagination and heighten our creative thinking by stimulating other areas of our brain which in turn leads to a more profound and accurate understanding of the presented material. The emotions influence decision-making: "(Emotions) play an essential role in decision making, perception, learning, and more ... they influence the very mechanisms of rational thinking."

Visual aids media

·         Chalkboard or whiteboard: Chalkboards and whiteboards are very useful visual aids, particularly when more advanced types of media are unavailable. They are cheap and also allow for much flexibility.

·          Poster board: A poster is a very simple and easy visual aid. Posters can display charts, graphs, pictures, or illustrations. The biggest drawback of using a poster as a visual aid is that often a poster can appear unprofessional. Since a poster board paper is relatively flimsy, often the paper will bend or fall over. The best way to present a poster is to hang it up or tape it to a wall.

·          

·         Handouts:Handouts can also display charts, graphs, pictures, or illustrations. An important aspect of the use of a handout is that a person can keep a handout with them long after the presentation is over. This can help the person better remember what was discussed. Passing out handouts, however, can be extremely distracting

·         Video : A video can be a great visual aid and attention grabber, however, a video is not a replacement for an actual speech. interesting

·         Projection equipment: There are several types of projectors. These include slide projectors, PowerPoint presentations, overhead projectors, and computer projectors.

Computer-assisted presentations:PowerPoint presentations can be an extremely useful visual aid, especially for longer presentations. For five to ten minute presentations, it is probably not worth the time or effort to put together a PowerPoint. 

source http://www.hawaii.edu/mauispeech/html/visual_aids.html

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Media Culture and Society-Revision

1.     The head quarter of press information bureau in located at

a)     Mumbai

b)    New Delhi

c)     Bangaluru

d)    Chennai

2.     Which country publishes maximum number of dailies in the world

a)     Japan

b)    USA

c)     India

d)    UK

3.     SS Vasan of Tamilnadu started a periodical in 192 was

a)     Ananda Vikadan

b)    Anand Sahitya

c)     Ananda Murti

d)    Ananda Bazar Patrika

4.     SITE is experiment on

a)     Communication

b)    Environment

c)     Agriculture

d)    Rural development

5.     S. Kasturiranga Iyengar a lawyer become the editor of ….

a)     The Hindu

b)    Dinamalar

c)     Dinamani

d)    Thanthi

6.     The first multilingual TV network of India was

a)     Jain

b)    Zee

c)     Geminy

d)    Surya

7.     ESPN is a channel owned by

a)     Star Group

b)    CNN Group

c)     Zee

8.     When was the first Television transmission introduced in India?

a)     September , 1959 in Delhi,

b)    January 1963 Delhi

c)     November  1958 Mumbai

d)    August 1949 Kolkata

9.     When was colour TV transmission started in India

a)     1982

b)    1980

c)     1986

d)    1979

10.                        Advertising agencies Association of India was established in

a)     1945

b)    1942

c)     1950

d)    1990

11.                        the knowledge skills and competencies that are required in order to use and interpret the media.

a)     Media literacy 

b)    Media communication

c)     Media Mobilization

d)    Information load

12.                        British Broadcasting Corporation (BBC) began the first television service of the world in

a)     1936

b)    1945

c)     1885

d)    1990

13.                        The households (out of total 223 million) in India who own a television…………..is.

a)     138 million

b)    100 milion

c)      22 million

d)    200 million

 The process of  combining the functions of two or three devices into one mechanism.called as

a)     Device Convergence,

b)    Operational Convergence 

c)     Corporate Convergence

14.                        Agenda setting  effects are founded by ………….. in the 1970s. 

a)     Maxwell McCombs and Donald Shaw

b)    Lasswell

c)     Marshall

d)    Mc Quail

15.                        ………………..means division of society into different strata or layers.

a)     Social stratification

b)    Cultural diffusion

c)     Cultural diversity

d)     

2 Mark questions

1.     What is facing ‘3 R’ challenges faced by Doordarshan ?

2.     What are the types of  Surveillance ?

3.     Definition of society.

4.     What you mean by Socialization?

5.     Define Mass Media.

6.     Write short notes on Cultural Diffusion

7.     Differentiate high culture and low culture.

8.     What it mean Disintermediation?

9.     What you mean by Media Framing? 

10.      What is mean by Convergence?

11.      What is the meaning of Counter framing?

12.      Define Agenda Setting

13.      Who is A “gate keeper” in a media firm?

14.      What is the Meaning of Culture?

15.      Write about Social stratification.

16.      What is the need of media education?

17.      There are three different forms of cultural diffusion.

18.      Define Urban society.

19.      Web.2.0

20.      What you mean by media saturation?

21.      What is information management?

22.      What you mean by Visual communication?

23.      What it mean media Oligoply? 

24.      Meaning of  Media Conglomerate.

25.      What is the Stereotypes effects of media?

26.      What is the effects of Evil of “paid news”?

27.      What you mean by MIS?

 6       marks questions

1.     Major Features of Rural Society

2.     What is the difference between unban and rural society?

3.     What is the  power of the media?

4.     What is the  types of Media effects?

5.     What are the way Media control possible?

6.     What are TV comedy formats?

7.     What is ‘uses and gratifications’? How we can  classified  into a four-category?

8.     ‘Media as a conscious industry’. Explain

9.     How not to study media?

10.            What is the difference between Framing and the agenda setting

11.            What you mean by media Framing? Write the types of framing?

12.            What is the techniques of media framing?

13.            What is the Characteristics of Culture?

14.            What is the Characteristics of  Social stratification ?

15.            What is the Characteristics of the Family

16.            What is the importance of media education in a democratic country?

17.            What are the Media effects?

18.            What the critical issues in Advertising?

19.            Why people use the media?

20.            What is the importance of Visual Communication?

21.            How media controlled by state law?

22.            What is the economy of motion picture industry?

23.            What you mean by agenda setting? How it differ from framing of media?

24.            Who owns the mass media in India?

25.            What is the Indian Media market features?

26.            What is the role of the media in socialization?

27.            How media Shape the Attitudes, Perceptions, and Beliefs of a society?

28.                  ‘The Media as a Primary Source of Information’. Justify.

28.      How news media outlets frame stories.

29.      What is the need of media literacy?

30.      What you mean by Convergence? What are the types of convergence in media?

31.      What is the principles of information management?

32.      What is the duties of Information system professionals?

33.      Who are media determinants?

34.      What is the uses of cell phone? What are the characterstics?

Essay Questions

29.            What is the Major Programming Trends of Indian Television?

30.            What is the function of media?

31.            Culture is a Learned Behaviour:How?

32.            How People Use the Mass Media?

33.            Write in detail about the Indian media owners as poitical party.

34.            What is the economy of motion picture?

35.            What are the forms of diversity in india?

36.            Explain in detail Media ownership trends in India?

37.            Characteristics of Traditional Mass Media Organization:

38.            What is the Modern Mass Media Emerging Trends?

39.            What are the types of Social Stratification?

40.            What you mean by Social stratification ? Write in detail according to class stratification?

41.            What are the factors influenced the media? 

42.            What is the institutional structure of motion picture industry?

43.            What are the Characteristics of Traditional Mass Media Organization?

44.            What is the function of media on society?

45.            What  you mean by audience  What are the types of audience?

46.            What are the  salient aspects about media ownership ?

 

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