The First Impression Of Advertising

 

In all forms of advertising, the “first impression” is very essential for the success of an advertisement. The first impression will win the reader’s attention and attract the audience prospect.

 “FIRST IMPRESSION”

1.      In a print advertisement, it is the headline and the visual.

2.      In a brochure, it’s the cover.

3.      In a radio or TV commercial, it’s the first few seconds of the commercial.

4.      In a direct-mail package, it’s the copy on the outer envelope or the first few sentences in the letter.

5.      In a press release, it’s the lead paragraph.

6.      In a sales brochure or catalog, it’s the front cover.

7.      In a sales presentation, it’s the first few slides or flip charts.

8.      On a Web site, it’s the first screen of the home page.

9.      In an e-mail marketing message, it’s the Fromline and the Subject line.