A Copywriter, COPYWRITING &types of copywriting

COPYWRITING

 In advertising, Copy refers to the text, or words, used in an advertisement. 

The Body copy is the actual paragraphs of supporting text adding additional facts and benefits to the headline and greater concept.

Copywriting, in the first instance, is the creative process of conceptualizing advertisements and marketing devices such as events and other platforms promoting brands or services.

Copywriting basically means, taking powerful, emotion evoking word pictures and showing the reader that his or her life would be more complete - better, easier, more productive, more profitable, happier, whatever - if that reader owned what it is that owner are selling.

Who Is A Copywriter?

The best copywriters in the world are those who are curious about life, read a great deal, have many hobbies, like to travel, have a variety of interests, often master many skills, get bored and then look for other skills to master. They hunger for experience and knowledge and find other people interesting. They are very good listeners 

Edward de Bono, one of the great creative thinkers of our time, came up with the term "lateral thinking" to describe the process of coming up with ideas by not focusing or thinking of just the problem. Often, by relating the problem to something that has nothing to do with the problem, a new idea emerges

Probably one of the most important keys in copywriting and conceptualizing is the ability to relate totally divergent concepts to create a new concept. Once again, the more data you have to work with from your life experiences and the more your mind can relate this data to a problem, the better you are going to be at coming up with that really great idea.

the definition of good copywriting

Copywriting is a mental process the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service.

Copywriting is simply a written form of communicating facts and emotions. It is a mental process.Copywriting is the key to any successful direct marketing venture.

copywriting is primarily the mental process of first getting your thoughts organrzed in your mind and then eventually transferring them onto paper.

Don'l Worry about lhe First Draft 

Another fact to reahze about writing copy is that the first draft of an ad is often terrible and the real skill in copywriting is taking that rough draft and polishing it. You might add words, delete entire sentences, change the order of sentences or even paragraph.

Copy is never too long if the reader takes the action you request. Therefore, it can't be dull, it must be compelling, it must relate to the reader and, finally, it's got to be about something the reader is interested in. What we're talking about here is the

Long Enough but Shorf Enough 

The copy should cover the amount of time you need to create the selling environment, develop interest in the product, relate to the prospect's needs and make the sale. The copy has to be long enough to tell the entire story or make the entire sales pitch. No longer and no shorter.  Copy should be long enough to cause the reader to take the action you request.

Flowing in Logical Sequence

The ideas presented in your copy should flow in a logical fashion, anticipating your prospect's questions and answering them as if the questions were asked face-to-face. 

Try Patterning Your Ad 

Another approach is called "patterning." Simply pick an ad written by somebody you admire and whose product or service is similar to yours and use their ad as a pattern or style from which to write. If they use a long headline, make your headline long. If they use a lot of captions, then you create a number of captions. Capture the feel of the ad, but be careful. Do not copy the person's layout too closely so that people reading the ad might think at first glance it was from the company you were copying. This exercise is only to give you a format or guide from which to write. If you copy the layout too closely, you are violating the rights of the person who wrote the ad.