Content analysis.USES ,LIMITATIONS
The method is popular with mass media researchers because it is an efficient way to investigate the content of the media, such as the number and types of commercials or advertisements in broadcasting or the print media. Content analysis can be traced back to World War II, by comparing the music played on German stations with that on other stations in occupied Europe, After the war, researchers used content analysis to study propaganda in newspapers and radio. An informal content analysis of three journals that focus on mass communication research (Journal of Broadcasting & Electronic Media, Journal ism and Mass Communication Quarterly, and Mass Communication and Society) from 2007 to 2008 found that content analysis was still a popular method, used in about one-third of all published articles. DEFINITION OF CONTENT ANALYSIS There are many definitions of content analysis. Kerlinger's (2000) definition is fairly typical: Content analysis is a method of studying