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Showing posts from December, 2017

Coping with Failure

Failure refers to the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. Types of failure •           Failure can be differentially perceived from the viewpoints of the evaluators. Types of Failure •           Failure to anticipate, Failure to perceive, Failure to carry out a task •           Loser  is a insulting term for a person who is generally unsuccessful. Winners Vs Losers •           “The Winner is always a part of the answer ;  The Loser is always a part of the problem            •           The Winner always has a programme ;  The Loser always has an excuse . •           The Winner says, “Let me do it for you”; The Loser says. “ That is not my job •           The Winner sees an answer for every problem ; The Loser sees a problem for every answer. •           The Winner says, “It may be difficult but is possible ”; The Loser says,  “ It may be possible but is too difficult.” •       

Framing Theory

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The theory was first put forth by  Goffman, under the title of Frame Analysis .  Framing is in many ways tied very closely to  Agenda Setting theory . Both focus on how media draws the public’s eye to specific topics – in this way they set the agenda. But Framing takes this a step further in the way in which the news is presented creates a frame for that information. This is usually a conscious choice by journalists. In this case a frame refers to the way media as gatekeepers organize and present the ideas, events, and topics they cover. The concept of framing is focused on the essence of the issues at hand rather than on a particular topic. The basis of framing theory is that the media focuses attention on certain events and then places them within a field of meaning. Framing is an important topic since it can have a big influence  to media organization. Framing theory suggests that how something is presented to the audience  influences the choices people make about how to proce