Tuesday, 16 February 2016

Important Indian govt Campaign

Make in India is an initiative of the Government of India to encourage to attract the global world as well as domestic, companies to invest and manufacture in India. It was launched by Prime Minister Narendra Modi on 25 September 2014.  It then became an international marketing campaign.

The major objective behind the initiative is to focus on job creation and skill enhancement in in which the Government has identified 25 major sectors which have the potential of becoming a global leader. . The application for licences was made available online and the validity of licences was increased to three years. Various other norms and procedures were also relaxed. In August 2014, the Cabinet of India allowed 49% foreign direct investment (FDI) in the defence sector and 100%  in railways infrastructure. The defence sector previously allowed 26% FDI and FDI was not allowed in railways. People from far and wide are planning to visit the fair, which has ‘Make in India’ as its theme this year, and is soaked in colours of both Indian and international crafts.“ It also aims to allow FDI in the country as well as bring back to health the loss-making Government firms. T

The Make in India campaign is completely under the Central Government,. The campaign was designed by Wieden+Kennedy


Folk artists of Maharashtra create a foot-tapping rhapsody to attract visitors at the state’s pavilion. (Manoj Verma/HT)

make in India Visual

India Shining

India Shining was a marketing slogan referring to the overall feeling of economic optimism in India in 2004. The slogan was popularized by the then-ruling Bharatiya Janata Party (BJP) for the 2004 Indian general elections. The slogan initially developed as part of an Indian government campaign intended to promote India internationally. The target audience of the campaign particularly in urban areas citizen.


India shining advertisement campaignThe slogan and the associated campaign was developed by national creative director Prathap Suthan, in consultation with Finance Minister Jaswant Singh. The BJP government has spent an approximate cost of Rs. 500 crores for the advertisements campaign during 2004 Parliament. After the election by former Deputy Prime Minister L.K. Advani, who described it as "valid," but "inappropriate for our election campaign.  
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The slogan was then used as a central theme in the BJP's campaign for the 2004-05 national elections, a move criticized by the BJP's political opponents, who felt that public money was being used for partisan purposes. In response, the Indian Election Commission banned the slogan's broadcast until after the elections, although BJP politicians continued to use the slogan in other contexts. 

Swachh Bharat Abhiyan

Swachh Bharat Abhiyan (Hindi: स्वच्छ भारत अभियान, English: Clean India Mission and abbreviated as SBA or SBM for "Swachh Bharat Mission") is a national campaign by the Government of India, covering 4,041 statutory cities and towns, to clean the streets, roads and infrastructure of the country. 
Swacch Bharat Abhiyan refers to clean India campaign initiated by the Prime Minister of India, Mr. Narendra Modi. The basic objective of Clean India Mission is to achieve the path of cleanliness and hygiene all over India. Implementing Clean India Mission, also called the Swacch Bharat mission will be an important step towards the further development of India. Swacch Bharat Mission is the utmost way to achieve greatness and success in many spheres of life as well as boost the economy of the country.
It was performed in remembrance of Mahatma Gandhi's words. It is India's biggest ever cleanliness drive and 3 million government employees and school and college students of India participated in this event. The mission was started by Prime Minister Modi, who nominated nine famous personalities for the campaign, and they took up the challenge and nominated nine more people and so on. It has been carried forward since then with people from all walks of life joining it.

Mr. Narendra Modi has time and again reiterated that cleanliness has always been close to the heart of Mahatma Gandhi. Mahatma Gandhi longed to see a clean India where people would work in harmony, holding each other’s hand to make ‘Bharat’ clean. Mr. Modi promotes Mahatma Gandhi’s vision through the Swacch Bharat Abhiyan. Through this mission The Honorable Prime Minister is asking people from all walks of life to help in creating a cleaner and more beautiful India.
The mission seeks to achieve the goal of a clean and a new India in the coming five years, in a way that the 150th birth anniversary of Bapu can be marked as the day of accomplishment of this mission. As many as nine public figures: Mridula Sinha, Sachin Tendulkar, Baba Ramdev, Shashi Tharoor, Anil Ambani, Kamal Hasan, Salman Khan, Priyanka Chopra and Team Tarak Mehta ka Oolta Chashma – have been invited by the PM to make a contribution towards Swachh Bharat, and the people of India are also to invite nine other people to take part hence forming a chain. People are also asked to share their views on social media using the hash-tag #MyCleanIndia.
Swacchh Bharat Abhiyan was promoted through many mediums but catchy slogans and phrase resulted to be one of the most efficient ways to propagate the missions’ reach. Not to forget the slogan contest winner for the Swacch Bharat Mission was “Ek kadam Swacchhta ki ore”. Meanwhile certain slogans on Swachh Bharat have spread like wildfire. Edcoogle brings you 26 Swachh Bharat Mission slogans that will increase your awareness about this campaign and also help you with your homework.

This campaign aims to accomplish the vision of a 'Clean India' by 2 October 2019, the 150th birthday of Mahatma Gandhi. Specific objectives are:[citation needed]
·        Elimination of open defecation
·        Conversion of unsanitary toilets to pour flush toilets (a type of pit latrine, usually connected to two pits)
·        Eradication of manual scavenging
·        100% collection and processing/disposal/reuse/recycling of municipal solid waste
·        behavioural change in people regarding healthy sanitation practices
·        Generation of awareness among citizens about sanitation and its linkages with public health
·        Supporting urban local bodies in designing, executing and operating waste disposal systems
·        Facilitating private-sector participation in capital expenditure and operation and maintenance costs for sanitary facilities


The components of the programme as listed in the SBM guidelines are:
·        Construction of individual sanitary  for households below the poverty line with subsidy (80%) where demand exists.
·        Conversion of dry latrines into low-cost sanitary latrines.
·        Construction of exclusive village sanitary complexes for women providing facilities for hand pumping, bathing, sanitation and washing on a selective basis where there is not adequate land or space within houses and where village panchayats are willing to maintain the facilities.
·        Setting up of sanitary marts.
·        Total sanitation of villages through the construction of drains, soakage pits, solid and liquid waste disposal.
·        Intensive campaign for awareness generation and health education to create a felt need for personal, household and environmental sanitation facilities.
·        End of manual scavenging of garbage.
·        The program plans to construct 12 crore toilets in rural India by October 2019, at a projected cost of 1.96 lakh crore .The government has spent 94 crore only on print, radio and television ads to promote the cleanliness mission that PM Modi launched on Mahatma Gandhi's birth anniversary October 2 last year.  As of May 2015, 14 companies including Tata Consulting Services, Mahindra Group and Rotary International have pledged to construct 3,195 new toilets. As of the same month, 71 Public Sector Undertakings in India supported the construction of 86,781 new toilets. India about garbage issues  via twitter based app.NIT Rourkela PhD students and Sacred Heart School Students,Tumkur have made a short film on Swachh Bharat, conveying the message that Swachh Bharat is not a one-day event but should be part of life, in order for the goal of a clean India to be achieved.

Prime Minister of India, Narendra Modi launched the Swachh Bharat Abhiyan or Clean India Mission on the birth anniversary of Mahatma Gandhi on October 2, 2014 at Rajghat in New Delhi.
Here are 7 facts you should definitely know about the campaign:
1. The national campaign led by the Government of India is covering 4041 statutory towns across India and aims to make the streets, roads and infrastructure clean by October 2, 2019 (Mahatma Gandhi's 150th birth anniversary)
 2. The mission is estimated to cost around 62,009 crore rupees, of which 14,623 crore rupees will be borne by the Union Government
3. The urban component of the mission is being implemented by the Union Ministry of Urban Development and is India's biggest ever cleanliness drive. Around three million government employees and school and college students of India participated in the event in its initial phase. However, the rural component of the mission will be implemented by Union Ministry of Drinking Water and Sanitation
4. The mission was started by Prime Minister Modi, who, on December 25, 2014, nominated nine famous personalities for the campaign. They took up the challenge and nominated nine more people. Thereafter, it has been carried forward with people from all walks of life joining it. The nine public figures selected by Modi to propagate the mission include:
known fact
 5. The goal also includes the elimination of open defecation, conversion of insanitary toilets to pour flush toilets, eradicating of manual scavenging and Municipal Solid Waste Management (MSWM).
Major components of the goal:
a) Construction of individual sanitary latrines for households below the poverty line with subsidy (80 percent) where demand exists
b) Conversion of dry latrines into low-cost sanitary latrines
c) Construction of exclusive village sanitary complexes for women providing facilities for hand pumping, bathing, sanitation and washing on a selective basis where there is not adequate land or space within houses and where village panchayats are willing to maintain the facilities
d) Setting up of sanitary marts
e) Total sanitation of villages through the construction of drains, soakage pits, solid and liquid waste disposal
f) Intensive campaign for awareness generation and health education to create a felt need for personal, household and environmental sanitation facilities.
This would cover 1.04 crore households, provide 2.5 lakh seats of community toilets, 2.6 lakh seats of public toilets and solid waste management facility for all towns.
 6. History:
With effect from April 1, 1999, the Government of India restructured the Comprehensive Rural Sanitation Programme and launched the Total Sanitation Campaign (TSC).
To give a fillip to the TSC, effective June 2003, the government launched an incentive scheme in the form of an award for total sanitation coverage, maintenance of a clean environment and open defecation-free panchayat villages, blocks and districts, called Nirmal Gram Puraskar.
Effective April 1, 2012, the TSC was renamed to Nirmal Bharat Abhiyan (SBA). On October 2, 2014 the campaign was relaunched as Swachh Bharat Abhiyan
7. A Swachh Bharat Run was organised at the Rashtrapati Bhavan on October 2, 2014. According to a statement from the Rashtrapati Bhavan, around 1500 people participated and the event was flagged off by President Pranab Mukherjee. Participants in the run included officers and their families.
 
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Saturday, 13 February 2016

Incident,inciting incident and key incident

What is character but the determination of incident? And what is incident but the illumination of character?" Incident define as "a specific event or occurrence that occurs in relation to something else.  A incident serves two important and necessary functions in the craft of story ­telling: (1), it sets the story in motion; and (2), it grabs the attention of the reader and audience. Seeing the relationship between this first incident and the story line is essential to an understanding of good screenwriting

The inciting incidentwas a cinematic tool he used to set up the story from page one, word one. The opening  incident, is called the inciting incident, because it sets the story in mo­tion; it is the first visual representation of the key incident, what the story is about, and draws the main character into the story line

Distinguish  an inciting incident and key incident


An  inciting incident that opens the film. It sets the story in motion. That is its function.the inciting incident will either be action-driven or character-driven. It does not have to be a tense action or dramatic sequence—it can be a scene involving a situation. In kuttam kadithal  the inciting incident is the boy student Chezhian response about a kiss , and the key incident comes when the the student fainted on the   teacher slap

In kaka muttai the children wish to get a piza for eat. they plan to get the  piza and lead many incidents. The kids are get ride from the shop that they wore dirty dress that is a key incident the put forward the story. 


The inciting incident always leads us to the key incident; which is the hub of the story line, the engine that powers the story forward. 
The key incident reveals to us what the story is about. 

These two incidents are essential parts of the whole that must be established when you are setting up the screenplay. Many times the key incident and Plot Point I are the same. Sometimes the key incident will be something that has affected  character's life at an earlier time.



The dramatic premise could be said to be a conceptual description of what the story is about, while the key incident would be that specific scene or se­quence that is the dramatic visualization of what the story is about.

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