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Showing posts from August, 2016

Content analysis.USES ,LIMITATIONS

The method is popu­lar with mass media researchers because it is an efficient way to investigate the content of the media, such as the number and types of commercials or advertisements in broadcast­ing or the print media.  Content analysis can be traced back to World War II, by comparing the mu­sic played on German stations with that on other stations in occupied Europe, After the war, researchers used content analysis to study propaganda in newspapers and radio. An informal content analysis of three journals that focus on mass communication research (Journal of Broadcasting & Electronic Media, Journal ­ ism and Mass Communication Quarterly, and Mass Communication and Society) from 2007 to 2008 found that content analysis was still a popular method, used in about one-third of all published articles. DEFINITION OF CONTENT ANALYSIS There are many definitions of content analysis. Kerlinger's (2000) definition is fairly typi­cal: Content analysis is a method of studying

Interviewing

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Writing the news story is only half the story.  Getting the story is the other half. The most important way journalists get stories is by interviewing people they plan to write about. So conducting interviews is one of the key tasks of journalism. Interviewing is an essential skill for journalists.  Interviews may be conducted over the telephone or in person. There are advantages to both approaches.  On the other hand, when we interview someone in person, we are better able to perceive nuance by observing body language, facial expression and other hints.  The successful interview is depending on preparation. Basic strategies  for conducting an interviews . https://www.youtube.com/watch?v=lYYE8zt0xFc Research:  Do at least some research before every interview so that we understand the basic outlines of the story.   Court records, academic textbooks, journalistic databases, the record of colleagues, other journalists and former and present associates of the person are all ap

Reporting and Editing. Source of news

Reporting Reporting, means collection or gathering of facts about current events or background material required for a news story or feature. Reporters do it through interviews, investigations and observation. Reporters are given directions by editors to cover a particular event, known as assignments. They may be general assignments or special ones. Reporters write the news stories, which are called copies. A reporter should write with clarity, objectivity and accuracy. A reporter who covers a particular area or subject specialises in that. Editing: A person who edits is called an editor. Editing is a process by which a report is read, corrected, modified, value-added, polished, improved and made better for publication. Condensation is also part of editing. The copy of the report has been improved by the editor and is therefore easier to read and understand. The editor also decides whether photographs or other images or graphs should be used along with the report. A