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Showing posts from February, 2015

How People Use the Mass Media?

The functions of mass com­munication in society could be paralleled by statements about how the media function at the level of the individual. how the individual uses mass communication. At the individual level, the functional approach is given the general name of the uses-and-gratifications model the various uses and gratifications classified  into a four-category:   cognition; diversion; social utility; and withdrawal Cognition  Cognition is the act of coming to know something. When a person uses a mass medium to obtain information about something, then he or she is using the medium in a cognitive way. At the individual level, there are two different types of cognitive functions are performed. One has to do with using the media to keep up with information on current events, while the other has to do with using the media to learn about things in general or things that relate to a person's general curiosity. It have found that many people give the following rea­sons for

Convergence & Disintermediation

Convergence The convergence defines as the process of coming together or uniting in a common interest or focus.   The biggest example of corporate convergence was the 2001 merger of "new media" AOL with "old media" lime Warner. The convergence enthusiasts envisioned a future in which each household would have a high-speed broadband connection to the Internet that provided interactive TV. movies on demand, online magazines, e-mail, and Web surfing. Operational Convergence Another type of convergence is operational convergence. This occurs when owners of several media properties in one market combine their separate opera­tions into a single effort. For example, T he advantages of this type of convergence are obvious. It saves money because rather than hiring a separate news staff for each medium, an operation can have the same reporters produce stories for the paper, Website, and TV operation. In addition, each medium can promote its partners. The TV newscas

The Old man and the Sea.- Script writing excercise

file:///C:/Users/AzS%201/Downloads/%E0%AE%95%E0%AE%9F%E0%AE%B2%E0%AF%81%E0%AE%AE%E0%AF%8D%20%E0%AE%95%E0%AE%BF%E0%AE%B4%E0%AE%B5%E0%AE%A9%E0%AF%81%E0%AE%AE%E0%AF%8D.pdf https://drive.google.com/file/d/0B79YQhNPN5M2blFnUG5MOWVMM jg/edit?pli=1 file:///C:/Users/AzS%201/Downloads/%E0%AE%95%E0%AE%9F%E0%AE%B2%E0%AF%81%E0%AE%AE%E0%AF%8D%20%E0%AE%95%E0%AE%BF%E0%AE%B4%E0%AE%B5%E0%AE%A9%E0%AF%81%E0%AE%AE%E0%AF%8D.pdf http://la.utexas.edu/users/jmciver/Honors/Fiction%202013/Hemmingway_The%20Old%20Man%20and%20the%20Sea_1952.pdf English

Framing and Media

Definition Framing is defined as “the action, method, or process, of constructing making or shaping anything whether   material   or immaterial”.  Framing comes from the word   frame , which has many definitions. The most pertinent one, in this case, is “to share, one’s thoughts, actions, powers, etc. to a certain purpose” (Frame, 1989, p. 142).  Framing: refers to how messages are encoded with meaning so that they can be efficiently interpreted in relationship to existing beliefs or ideas.  Framing and the agenda setting The   media   was viewed as having the ability to directly   persuade   and   influence   audiences . The audience was viewed as passive, simply allowing the   media   to inject it with ideas.  Research began with McCombs and Shaw’s  found that if news   media   paid attention to certain issues then viewers rated those issues as more. This was referred to as agenda-setting. Agenda setting refers to the idea that there is a strong correlation between t

Media ownership trends in India

There are many media organisations in the country that are owned and controlled by a wide variety of entities including corporate bodies, societies and trusts, and individuals.  Information about such organisations and people is scattered, incomplete, and dated. A few salient aspects about media ownership   The sheer number of media organisations and outlets often conceals the fact there is dominance over specific markets in other words, the markets are often oligopolistic in character. The absence of restrictions on cross-media ownership implies that particular companies or groups or conglomerates dominate markets both vertically (that is, across different media such as print, radio, television and the internet) as well as horizontally (namely, in particular geographical regions). Political parties and persons with political affiliation own/control increasing sections of the media in India. The promoters and controllers of media groups have traditionally held i

Media Literacy

" Media literacy refers to the knowledge skills and competencies that are required in order to use and interpret the media.  It is morethan functional literacy the ability to sense the programme. It uses an inquiry-based instructional model that encourages people to ask questions about what they watch, see and read. Media literacy education is one means of developing media literacy. It provides tools to help people critically analyze messages to detect propaganda , censorship , and bias in news and public affairs programming (and the reasons for such), and to understand how structural features -- such as media ownership , or its funding mode  affect the information presented. Media literacy aims to enable people to be skillful creators and producers of media messages, both to facilitate an understanding as to the strengths and limitations of each medium, as well as to create independent media . Media literacy is an expanded conceptualization of literacy. By transforming

Communication Strategy Design

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Development is all about change. Development to be achieved effectively, that change must be agreed to by , and not imposed on  relevant stakeholders or audiences. The  elements of the strategy includes  the knowledge in which type of  communication  mix is needed,   which communication approaches, What kinds of media would use, or the effectiveness of messages  and communication  specialist must look back into the research findings.  Every design of a communication strategy is unique in content, methods, and media.   To design an effective strategy, a professional needs well-defined, spe­cific, and appropriate objectives that is, based on research, as well as in-depth  knowledge in the  systems of beliefs, perceptions, and knowledge of the specific issues are all need to be known.   Core Elements in Designing a Strategy-  Main Steps of Communication Strategy Design 1 . Defining Objectives: The Key Step Objectives are the core of the strategy, also each elem