How People Use the Mass Media?
The functions of mass communication in society could be paralleled by statements about how the media function at the level of the individual. how the individual uses mass communication. At the individual level, the functional approach is given the general name of the uses-and-gratifications model the various uses and gratifications classified into a four-category: cognition; diversion; social utility; and withdrawal Cognition Cognition is the act of coming to know something. When a person uses a mass medium to obtain information about something, then he or she is using the medium in a cognitive way. At the individual level, there are two different types of cognitive functions are performed. One has to do with using the media to keep up with information on current events, while the other has to do with using the media to learn about things in general or things that relate to a person's general curiosity. It have found that many people give the following reasons for