Monday, 23 June 2014


1.The linear communication model. :This model is based on the idea of one-way communication in which a message is simply sent from one person and received by another. This model appears to be quite simple, The linear model of communication includes several concepts. They are sender, receiver, message, channel, and noise.

2.The interactional  model of communication. Circular Communication Model
The interactional model of communication contains all of the concepts of the linear model and adds the concept of feedback. Feedback is a response from the receiver to the sender about the message.
Wilbur Schramm is one of the early theorists to demonstrate the model of
Communication as circular . The roles of encoder and decoder are interchangeable. Thus, each person in the communication process is encoder and decoder. This circular model also suggests the interesting notion that these functions can go on simultaneously.

3. An Instructional Model: THE ROSS COMMUNICATION MODEL (1982)
The Ross Model focuses on the human sign-symbol behavior. This model suggests the importance of situation, mood, context, and psychological climate.
 Situation could then make a real difference. Mood refers to feelings of the moment. At different times our mood might be happy, angry, tense, and so on. Our mood can greatly affect what we say or hear and how we say or hear something. Context is the framework into which your situation fits. Different contexts bring out different meanings

The brain, composed of 12 billion working parts estimated that the human brain can store an amount of information equivalent to 100 trillion different words. In a lifetime of 70 years, a human being may store information roughly equivalent to a mere trillion words. In the Ross Communication Model, the sender chooses items from her storehouse of knowledge and experience to help her communicate her intended message to the receiver; the receiver, in turn, decodes the message using his storehouse of knowledge and experience.


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