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SPIRAL OF SILENCE

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 It is introduced by Elizabeth Noelle and Neumann in 1984. It is very important and controversial  theory also and a form of   Agenda Setting Theory. SPIRAL OF SILENCE http://rodrigo75.wordpress.com/2010/11/07/the-spiral-of-silence-and-selective-mutism/ Public opinion is the concept of the Spiral of Silence also  it describe the process of public opinion formation.    It Focused on Macro level rather than micro level consequences.   It may find out the view he hold or losing ground. Observations made in one context spread to another and encouraged people either to proclaim their views or swallow them to keep quiet until.  A spiral of Silence is a process here the one view dominated the public scene and the other disappeared from public awareness as it supporter became mute.  In other words because of people when they are in the minority, fear of isolation or separation from those around them, they tend to keep their attitudes to themselves. Reason for Spir