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Showing posts from January, 2012

ROLE OF COMMUNICATION

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MASS COMMUNICATION Mass communication means simultaneous communication with the masses.  The vehicles of mass communication are known as mass media.  The mass media mainly belong to two major categories. 1)     Print Media 2)    Electronic Media The print media include newspapers, books, pamphlets, while radio, TV, Satellite, CTV, Cinema, multimedia websites etc are the part of electronic media. Roles of mass media:             The communication scholars and researchers have identified four basic roles for the media.             Surveilance,   Interpretation,         Socialization and      Entertainment 1)     Surveilance : This refers to the news and information role of mass media. This role can be sub divided into  1) Warning surveillance Warning Surveillance: associated with news media such as information about flood military attack and depressed economic conditions. 2)Instrumental surveillance: It is associated with both news and popular media. 2)   

Communication Science and theories !

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Communication is a study of part of human communication.   According to Berger and Chaffee, 'communication science' defined  as  Communication science seeks to understand the production, processing, and effects of symbol and signal systems by developing testable theories, containing lawful generalizations, that explain phenomena associated with production, processing, and effects. It is difficult to defining the field because the developments of technology that have blurred the line between public and private communication and between mass and interpersonal communication. According to Mcquil the study of communication has to be interdisciplinary and must adopt varied approaches and methods. For instance, studying the speaking style of Dr. Martin Luther King, Jr., in an attempt to understand how he was able to become the leader of the civil rights movement is not, in our terms, an activity of communication science. But when the same scholar examines a lar

Mass Communication

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Mass Communication Mass communication is the extensive tool of group communication by the tools of mass communication such as books, the press, the cinema, radio, television, video and the internet. The term  mass communication came into use in the late 1930. Daniel Lerner termed mass media  as mobility of multipliers and    Wilbur Schramm considers them to be magic multipliers.         Mass Communication is a communication at a distance with technology meditations, production transmission and reception. Mass communication is characterized by the transmission of complex messages to large and diverse audiences using sophisticated technology and communication. Mass media refers to the institution that provides such message, newspaper, magazines, television, radio film and multimedia websites. Mass communication means different things to people. Elements of mass communication: •       Source •       Message •       Cha

Definition and meaning of Communication?

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Communication is the production and exchange of information with meaning by use of signs and symbols . It involves encoding and sending messages, receiving and decoding them, and interpreting the information and meaning.  Communication saturates all levels of human experience. Communication is exchange of ideas and meanings between two persons.  Generally define communication as the process of transfer of information between two sources with meaning. Thompson, the well-known sociologist defines communication is a form of action which take places in a social content and is related to question of economic, political, coercive and symbolic power in society. Communication has been classified in to several types in terms of the verbal and non- verbal the technological and non- technological. One common typology relates to the size a social group or the number of people involve in the  experience of communication . they are  Intrapers

Westley and MacLean’s Model of Communication-1957

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Westley and MacLean’s model of communication is proposed by  Bruce Westley and Malcolm S. MacLean. Westley served as a teacher at the University of Wisconsin,Malcolm was director of University of Journalism School and co founder of the University College at University of Minnesota. This theory can be work under two contexts,they are Interpersonal and Mass communication.  Model: 1, X2, X3 and X4….—are news articles or information, Feedback (f), Clients (A), Reader or Audience (B) and Gate Keeper (c) Westely and Maclean realized that communication begins only when a person receives message from surroundings. This model considers a strong relation between responds from surroundings and the process of communication. Each receiver responds to the message they received based on their object of orientation. ·          Source  (A) – Source is the message creator and s ender ·          Environment  (X) – Environment is the physical and psychological sit